THIS TECHNOLOGY Rolls Out Major Upgrades to Version 3.0 of SwitchStream

By CIOReview | Wednesday, April 22, 2015

LAS VEGAS, NV: THIS TECHNOLOGY software solutions, recently announced a major upgrade to its cloud-based SwitchStream Alternate Content Delivery System for QAM and IP environments. A number of enhancements have been added to version 3.0 of SwitchStream including Audit Central for event verification and audit reporting, Map View for zone creation and event execution mapping, and Event Dashboard for event execution status and system health management.

“SwitchStream changed the alternate content delivery game last year, supporting both existing QAM and IP delivery in one system for MVPDs and programmers” states Denise MacDonell, Vice President of Product Management, THIS TECHNOLOGY. “SwitchStream 3.0 is a generational leap, featuring full auditing and verification support, and an extensive graphical operational dashboard, delivering tremendous benefits to our deployed customers.” 

MVPDs and programmers leveraging SwitchStream delivers regionalized content to the right audience, alternate content in instances where content is not cleared for distribution via certain platforms or regions, and market protections when there are schedule changes. SwitchStream 3.0 simplifies the execution and provides real-time auditing and compliance information through new features that include: 

Audit Central which provides reports verifying event execution and associated event policies that can be used to demonstrate compliance with partners such as sports leagues and programmers. Audit Central also includes a view of change history indicating all system activity related to setup and configuration of alternate content events, templates, acquisition systems, source feeds and execution. This information is made available in a full audit report on alternate content event execution. 

Map View simplifies the creation of content delivery zones, viewing event execution and defining acquisition system locations on a map-based graphical user interface; provides the ability to define content delivery zones as a radius from a point on a map and automatically generate all associated zip codes, include all zones in a polygon, and point and click to select or remove specific zip codes from a zone definition. Map View also supports the ability to define device-based restrictions within a content delivery zone, an important requirement in a multiscreen world. 

Event Dashboard features a complete operational view of all important information pertaining to scheduled and in-process alternate content events. This includes insight into the status and systems supporting active, pending and completed events across networks, acquisition system health showing the health status of these systems and detailed map views that put all this system information in geographical context providing visibility into alternate content execution.