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Customer attention span is reducing and few second delays in loading a website can translate to losing a client. Online platforms are more accessible than physical stores, and these online platforms make shopping easier for customers. This makes Customer Experience (CX) essential for organizations but applying it and improving it remains a challenge. Organizations tussle with external factors, internal operations, and processes that determine excellent customer experience. There are tools to improve overall business efficiency. Here are a few tools that can help companies improve customer experience: