Tips for Capital Market CIOs to Boost Investor Loyalty

By CIOReview | Monday, November 4, 2019

With the newest ways to create optimal trading experiences for investors, capital market companies will improve the overall business ecosystem.

FERMONT, CA: Customer experience in all consumer-facing companies has grown in importance. Capital market firms, which are B2B companies, have also started to take a lot of interest in providing a better experience for businesses involved with their trading companies. How other businesses see a capital market firm will decide its success or failure. Thus, it is crucial that stock trading company CIOs find resources and technological solutions that provide better practices when it comes to managing operations and partnerships with participating companies. Customer Relationship Management (CRM) and Customer Experience Management (CEM) are becoming a priority, even for capital market firms today. CIOs in capital market companies can enhance interactions with investors by overseeing the practical aspects of implementing digital, third-party solutions and minimizing all kinds of friction that arise during the trading process.

An ideal capital market company is one that values communication and makes it easy for investors to access information. Effectively customizing touchpoints enables operations to be oriented in a way that investors find convenient. To achieve that, CIOs need to utilize software that can help the employees of the company in enhancing operations management. Digital solutions address the need for capital market companies that require easy-to-deploy and intuitive technology-backed products to drive streamlined interactions, exchange of information, and meaningful engagement. The innovation in Artificial Intelligence and Data Analytics has accelerated the creation of virtual solutions that automate relationship management in business settings. Adopting smart automation by third-party platforms gives capital market firms the upper hand in enhancing customer experience monitoring and management.

CIOs on the capital market aim to incorporate applications that promote better interaction of investors, interdepartmental collaboration, and balanced distribution and consumption of information. Facilitating a smooth process creates better relationships for both parties between investors and capital market firms. Also, transparency and measurability are critical for capital markets companies looking to build better business equations. When digital solutions allow capital market firms to operate in a way that enables cross-departmental visibility, it becomes easier for investors to have a better experience. The better the collaboration between employees in capital market firms, the better the quality of service offered to investors.

Also, with the help of technology, CIOs should help calibrate operations to measure and balance efficient business relationship management with optimized profitability. An integrated strategy that takes into account the unique nature of capital market companies and their activities is essential to ensuring better service delivery. Customized supplier solutions have the potential to help capital markets maximize efficiency in a way that leads to better investor experiences. For capital markets, the generic CRM or CEM solutions that most companies use across multiple industries are not very relevant. Therefore, CIOs in the capital markets have an additional responsibility to test technologies before their company-wide implementation. Only then can capital market companies create opportunities for improved productivity together with enhanced business relationships that generate rapid ROI.