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Tipser Raises 13 Million to Accelerate its International Expansion

By CIOReview | Friday, December 18, 2020

Tipser enhances online shopping by enabling customers to buy products securely and directly at the point of inspiration for the best possible purchasing experience.

FREMONT, CA: Tipser, a Swedish technology company enabling commerce on any digital surface, has concluded substantial funding round to hasten its international expansion. Due to the overwhelming interest in the company's technology, Tipser raised 13 million oversubscribed by more than 100 percent in the extended financing round. Funds were provided by both current and new owners, including some of Sweden's recent unicorn entrepreneurs.

"There is an accelerating movement to make transactions possible on any digital surface and Tipser is the enabler. The advantage is higher relevance and sky-rocketing conversion. Im convinced Tipser will be yet another tech unicorn born and bred out of the Swedish entrepreneurial and innovative environment", says Peter Dahlberg, one of Tipser's largest owners and the entrepreneur and Co-Founder, AniCura, the international veterinary care giant.

Tipser's idea of helping any organization to do business on any digital surface is proving to be at the forefront of global attention. Commerce at the point of influence is becoming a global megatrend as more websites, such as Instagram and Pinterest, pilot native shopping experiences, Google is growing to allow users to buy items directly from search results, and Amazon's price comparison sites are becoming rivals by introducing direct shopping features.

Tipser enhances online shopping by enabling customers to buy products securely and directly at the point of inspiration for the best possible purchasing experience. Tipsers' unique technology is designed to serve the rising demand for an embedded shopping experience, which has helped an all-star team of creative entrepreneurs to join Tipser in its recent financing.

Tipser's embeddable shopping technology is booming in nine markets, including the United States, the United Kingdom, the Nordic countries, Germany, France, and Spain. Tipser's network supports embedded e-commerce for the most extensive online media in Europe, such as Schibsted, Bonnier, Hubert Burda Media, Bauer Media, and collaboration integrations for Instagram Marketplace, Google Shopping Acts, Google Voice, and live video shopping. This facet helps brands to sell seamlessly on any platform they want.

"After ten years of pioneering embedded e-commerce technology, it is amazing to experience a tsunami of channels and platforms suddenly going transactional," Marcus Jacobsson, Co-Founder, and CEO, Tipser. "Social media platforms, search engines and global retailers are all simultaneously jumping on this bandwagon as they witness higher sales conversion and strive to satisfy consumers who wish to purchase wherever inspiration strikes. Im also proud to see so many highly successful entrepreneurs investing in us, betting on Tipser being yet another inspiring success story from Sweden."