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Top 4 AR Trends Enterprises Should Watch in 2020

By CIOReview | Thursday, January 14, 2021

There are numerous use cases of augmented reality today. Advanced AR technology will help enterprises in the long run. Let's look at trends that are still driving the enterprises across all industries.

FREMONT, CA: Augmented reality (AR) witnessed exponential growth in the past few years. Commercial support for the AR is known to be strong, with huge tech giants like Microsoft, Amazon, Apple, Facebook, and Google making commitments. The latest advances in AR will make a significant impact in the years to come. Let's see some of the advanced trends in the AR and VR technology that benefit enterprises in 2020 and for the years to come.

A novel way of shopping

In a recent report by Gartner, stated that almost 100 million users were expected to utilize AR-enabled shopping technologies by 2020. This is one of the latest retail trends of the year. The growth in mobile devices that employ AR indicates that robust and mature technologies now occupy the sector. 

Fashion, makeup, and lifestyle brands all stand to enhance and improve significant appeal with customers by utilizing the technologies that handle facial recognition and enable and offer personalized advice. 


One of the most use cases for AR technologies is indoor navigation, and 2020 is expected to be the year where the average consumer gets their first real taste of its potential. The users already lean heavily on maps services from both the platforms Google and Apple to get around outside, but the indoor navigation stands out to be the use case that blows the public away.

AR-powered solutions for enterprise

Smart glasses are at a stage where the consumer solutions are likely a few years off. Industries across the military, medical, and enterprise solutions, however, are beginning to prove the value of combining AR with headsets and smart glasses.

Enhancement in the prototyping, testing, troubleshooting, and quality control are expected to emerge from this trend as employees will be able to make on-the-fly comparisons of real-world things against available documentation and specifications.


One significant advantage of automotive AR is that most of the issues that are present in other use cases can be mitigated effortlessly. Vehicles already have alternators that generate electrical power for use on the fly, substantially eliminating the battery concerns. Similarly, the windshield serves as a ready stand-in for cumbersome headsets. Several generations of drivers have also been acclimated to onscreen data and instructions using car-themed video games.

See also: Top AR/VR Solution Companies