Top 5 Benefits of Chatbots in Hospitality Sector

By CIOReview | Monday, May 20, 2019

FREMONT, CA: Chatbots bridge the gap between customers and hospitality services by streamlining the businesses processes and solving queries, especially in the hospitality sector.

Customer service is most vital in the travel and hospitability sectors, be it airports, hotels, each one aims to obtain and preserve their customers for the long-haul. The volume of customer traffic is frequently high that it becomes difficult for human teams to deal with customer queries and offer them personalized attention. Chatbots have emerged as an ideal option to help solve this problem. According to a recent study, by 2020, clients will choose to speak to a chatbot as it resolves queries immediately by 85 percent. It indicates that chatbots will become an integral part of businesses and industries.

Here are five things as to how chatbots are going to help the hospitality industry:

Real-time help:

Chatbots are available round the clock, making them a reliable system to aid in the provision of real-time responses for the most basic queries that are predictable. By devising chatbots to attend to the support of customers, a wide array of work deviates and the marketing team is free to pursue essential tasks.  

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Cutting customer service costs:

Enterprises have employed chatbots to increase operational efficiency in a desired amount of time. Since they are mostly programmed to give necessary responses, they cannot entirely replace human employees. This fact enables customer service representative to focus, and improve the overall customer experience.  

Increased engagement of customer:

Chatbots are utilized to send booking information to customers as reminders, cross-check the status of the traveler, and find information about changes in bookings. Companies have engaged the technology to remain connected to the customer. The programming of chatbots also is dependent on the engagements level.

Personalization of experiences:

AI-based tools run on natural language processing, making them extensively customizable and can learn with every interaction. This feature will customize replies for the clients and provide tailored recommendations. The chatbots also initiate and continue a conversation to keep the clients interested.

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Relevant data and insights:

The chatbots are programmed to provide the customer, a personalized experience based on the data acquired from chats, including feedback, and overall interactions. With the help of AI-based analytics, the goals of the businesses can be achieved.