CIOREVIEW >> BlockChain >> Announces Official Launch of Its Highly Anticipated, Customizable Crypto Exchange at Simultaneous London Events

By CIOReview | Thursday, July 19, 2018

Lugano, Switzerland- celebrated the announcement of the launch of its highly anticipated, customizable crypto exchange with not just one, but two milestone events.

The first of which was titled “The Future of Cryptocurrencies”

It was Bloomberg’s first ever cryptocurrency event. The event was also broadcasted live to Bloomberg Terminals’ many thousands of daily users and also live-streamed on trade.ios website. The collaboration with was targeted at bridging the worlds of traditional finance with blockchain/cryptocurrency. Some of the brightest minds and most innovative thinkers from finance and blockchain industries came together to make the event successful. This event was live-streamed on their website.

The second milestone

In conjunction with the Exchange launch date announcement, also hosted a guerrilla coffee campaign, which took place at one of London’s busiest commuter hotspots and financial centers, Canary Wharf station, whereby more than 350,000 people pass through every day. believes in constantly exceeding community expectations and these events were no exception. With a brilliant customer acquisition plan, over 13,000 free coffees were served in branded cups, at the busy London underground station as well as in 20 independent coffee shops in the City of London.
Additionally, their marketing team ran a campaign of distributing numerous chocolate coins emulating the company’s cryptocurrency, the Trade Token (TIO), across several venues around London, and both these and the coffee cups offered an opportunity to register in the company's popular airdrops campaign.

The company then took it to Canary Wharf Station to exhilarate the crowd with a surprise flash mob of dancers dressed as astronauts. This was also live-streamed on the company Facebook page!

The global press was also present to disseminate footage of interviews and other key events on international television and media channels.’s CEO Jim Preissler, thrilled at the launch of our Exchange said,”The community has been eagerly waiting, so it gives me great pleasure to announce that we will finally launch on 17 July. It will be a staggered launch to 1,000 people initially, with future clients to be on-boarded in the days to follow”.

Following the BETA version of the Exchange platform where select members tested the platform, the company stays confident of satisfying the specifications stipulated by the crypto-community and looks forward to sharing the successes of their upcoming official Exchange.

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