TrailerVision Goes Live Under Vistar Media

By CIOReview | Tuesday, November 3, 2015
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OVERLAND PARK, KS: Cinema Scene Marketing, the provider of digital media to the in-theater lobby environment, in collaboration with Vistar Media has announced the general availability of TrailerVision network digital inventory.

The tie-up will empower Cinema Scene to reach across global audiences, particularly the mobile buyers, who can employ Vistar platform, and extend its prowess among movie going consumers with out-of-home and mobile media.

The TrailerVision digital place based advertising model features playing distinctive content including the ‘digitally enhanced’ movie trailers, living posters as well as corporate ads in the mobile advertise trading platform. It also enables support to stereo sound and NFC/QR Code connectivity.

95 percent of the digital campaigning space is based on out-of-home networks are currently occupied by Vistar. But Cinema Scene stands out by being the first media and entertainment company to be exclusively associated with Vistar.

Vistar, powered by its proprietary geospatial technology extracts location data of the consumer, so as to gain insight on their physical world. The cross-screen platform helps marketers and media buyers to optimize on this intelligence in order to analyze the total returns from the out-of-home ad investments.

This marketing crusade has been designed to sweep movie-mongers off their feet with the approaching dates of record breaking holiday season. The platform proves to be an ideal fit for the popular brands for expanding marketing engagement with video advertisement.