Transform the Marketing and Sales Capabilities

By CIOReview | Friday, August 9, 2019
Corey Tollefson, SVP and General Manager of Retail

Corey Tollefson, SVP and General Manager of Retail

The retail innovation platforms are giving the retailers a chance to bring transparency in the chain. The platforms will also help them to improve the way they design, develop and sell the products by keeping the costs under control.

FREMONT, CA: Corey Tollefson, the SVP and General Manager of Infor Retail, said, “We saw a market need for a price management solution that was both elastically scalable and built for omnichannel retail. The legacy players are trying to force their solutions into omnichannel thinking and hosting them in a data center. We chose the harder route of constructing a purpose-built solution that delivers omnichannel pricing but with the scalability and cost savings enabled by the cloud. The fact that we are live at a national grocer proves this solution delivers.”

The competitiveness of the ERP landscape is on the verge of reaching its tipping point because of this digital era inundated with technologies such as cloud and mobile. The Infor Price Management is designed in a manner that will enable the retailers to focus on the creation of a proprietary pricing model. It also helps in identifying the appropriate source of market intelligence and differentiating their position in the market with the support of value-based pricing. Infor will also facilitate with constructing, maintaining, and scaling of the pricing delivery.

Additional, the company is also permitting the retailers to bring together the prices from different sources into a single platform. This step will confirm transparency and also eliminate conflicts and reduce price leakage. Infor Retail’s UpgradeX program is also applicable across various flagship products like Infor M3, Infor SyteLine, Infor LN, Infor Lawson, and Infor EAM. With these programs, customers can quickly evolve the existing investment directly into the latest version of their solution running in for CloudSuite.

Infor has made it possible to enable more scalable and efficient price execution, thus improving the price transparency across businesses. The Infor Dynamic Science Labs also builds machine learning directly into cloud applications, and it is also a part of the customer subscription. Infor has also been selected among the 20 Most Promising ERP Solution Providers 2015, and the firm already is serving almost 73,000 customers globally.