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FREMONT, CA: According to a CEB study, 49% of sales reps ignore more than half of marketing leads. And no wonder, Gleanster Research estimates that only 25% of marketing leads are worth passing along to sales. The problem is the lead qualification or the lack of qualification process that is accurate and fast. Manual lead management is not possible in a business environment where inbound lead generation dominates. Organizations should manage their leads properly and process scoring accurately and doing it at a scale. There are a few strategies for companies that are planning to adopt marketing