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This is a challenging era for marketers. The digital revolution hugely impacts the consumption of media. In an era of continual transformation, organizations are searching for new ways to assess, increase and monitor the efficiency and effectiveness of their marketing strategies. But the very proliferation of digital media creates exciting opportunities to engage with customers. Marketers need to make better use of digital resources to target communication more precisely than ever. The most significant marketing trends poised to the top charts are the following.