Tubular Labs Leverages Cloudera Solutions to Provide Engaging Experience on Youtube

By CIOReview | Friday, November 28, 2014
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FREMONT, CA: Tubular Labs is all set to accelerate its delivery of real-time insights for tracking and synthesizing billions of YouTube video views by using Cloudera’s enterprise analytic data management platform powered by Apache Hadoop. Tubular Labs which is into developing video intelligence and marketing analytics will leverage Cloudera’s enterprise data hub (EDH) to deliver engaging customer experience.

At the heart of the collaboration is Cloudera Impala – an analytic database with the power of Hadoop that forms a part of Cloudera EDH. It is support by SQL database as well as the security and management efficiency of Cloudera. By using Impala, Tubular Labs would help businesses to build a strong base of relevant audiences and engage them. Cloudera’s EDH supports analytic flexibility, performance, and scale that helps Tubular Labs to enable complex queries over large volumes of data.

“What’s trending changes every day. To provide our customers with the most up-to-date information on what is shaping the conversation, we need to offer intelligent insights rapidly,” said Rob Gabel, CEO of Tubular Labs. “Tubular provides its customers with information that allows them to be relevant to their YouTube followers and maintain a competitive edge. The implementation of Cloudera’s enterprise data hub has given us the ability to provide faster and more resourceful information, with the responsive interface our customers have been looking for. From Cloudera Impala to Cloudera Support and Manager, we have been very pleased with the results.”