TUNE Acquires Artisan to Fine Tune its Mobile Marketing Offering

By CIOReview | Tuesday, July 28, 2015

SEATTLE, WA: TUNE, an enterprise SaaS platform for mobile marketing, announced its acquisition of Artisan Mobile that offers Artisan’s analytics, a testing and marketing automation solution enabling marketers to create highly personalized, compelling mobile experiences in real-time without writing code or resubmitting to app stores.

The acquisition comes less than a month after the launch of the TUNE Marketing Console (TMC), a unified console created by integrating two previously independent products, MobileDevHQ and Appfuel, with MobileAppTracking, TUNE’s original mobile product, and marks a period of rapid growth in the advertising industry. In collaboration with the TMC, Artisan software will deliver a more robust toolkit for marketers looking for insight into every stage of user acquisition and engagement.

“The answer to current marketing challenges isn’t more data, its smarter data. Together, we’ll deliver what marketers really need: simple, actionable insights into the moments that matter,” said Dan Koch, head of product and engineering, Artisan.

“As always, we are committed to supporting the marketers’ needs to engage their customers in the best ways possible, whether through TUNE’s products or those of our partners. The flexibility of the TUNE Marketing Console offers that freedom of choice,” said Peter Hamilton, CEO, TUNE.

Current Artisan customers will continue to log in, view their existing data, and use the Artisan product during the transition. While the recently announced TUNE Marketing Console unified paid, earned and owned campaign analytics, integrating Artisan’s marketing automation software will expand the TMC’s capabilities to deliver richer visibility and analytics into the full acquisition and engagement lifecycle across paid and non-paid campaigns.