UFC GYM to Apply Buxtons Customer Analytics Solution to Boost its Business in U.S

By CIOReview | Monday, January 18, 2016

FREMONT, CA: In collaboration with BuxtonUFC GYM is planning to craft growth strategies, optimize sales and marketing with predictive modeling. Buxton’s 250 unique databases including household level data on 116-million US households are betting to play vital role here to grow UFC’s franchisee throughout the United States.

"UFC GYM is well positioned for strong growth both in the U.S. and internationally," UFC GYM CEO Brent Leffel said. "We look forward to integrating Buxton's insights into our long-term strategies."

Buxton offers SCOUT, a Web-based platform which would allows to analyze and visualize customer data, in forecasting in-store demand and making repeatable results dependable components of their marketing plans. The platform would connect decision makers from UFC GYM to Buxton’s custom analytic models in understanding the attributes of potential customers by actually unveiling data for what lifestyle characteristics their customers have, including how they spend their money and live their lives.

To stay ahead of competition and to deliver sustainable business performance, UFC plans to cope with and build on the high volume and velocity of real-time structured and unstructured data in different formats. These solutions would help the organization to boom with confidence, while improving the performance of its existing locations.

"By identifying the fitness enthusiasts most likely to use a UFC GYM and other factors that drive performance, we will be able to identify the company's best U.S. expansion opportunities," said Stephen Polanski, senior vice president of sales at Buxton. "Buxton looks forward to playing a role in UFC GYM’s continued success."

With solid operations in the U.S, Australia and Canada, the fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 gyms expected to open in the next year. The organization is looking for owners who are currently members of a gym, are passionate about fitness, and are UFC fans.