Underground Elephant's Call Bidding Software to Streamline Their Marketing Spend

By CIOReview | Friday, July 31, 2015

FREMONT, CA: Underground Elephant, a technology company, launches Call Bidding Marketplace (CBM) platform to help large enterprises improve their customer acquisition efforts, strengthening connectivity between sales teams and prospective customers.

The CBM platform enables sales teams to place orders through a centralized customer acquisition application, supporting their unique campaign needs by targeting consumer demographics from preferred vendors. With this platform, businesses can now assess the potential value of a live call before they accept it, giving them greater control over marketing spend and ROI. By providing demand-based pricing, the company shares vendors’ data and allows clients to bid based on the expected sales conversation rates of the calls.

“As a team of technologists and problem solvers, we share a sense of collective accomplishment when new features are added to our technology portfolio. We're excited to see the CBM platform become an immediate hit among our clients," added Keola Malone, CTO, Underground Elephant.

A call for bids, call for tenders, or invitation to tender is a special procedure for generating competing offers from different bidders looking to obtain an award of business activity in works, supply, or service contracts.