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Customer experience is an oft-ignored aspect in most businesses. As malls, airports and even fast food outlets replace their manual counters with self-checking kiosks, the customers frequently get overwhelmed by the new technology to be able to use it appropriately. To add to this, these kiosks might not be fully adapted to fit customer requirements and end up making the process more complicated for the customer instead of simplifying it. As the staff who previously manned the counter now struggles to aid the customers in using the kiosk, they might come to the realization that manual billing actually took up less time.