UX Design can be improved using data science, here’s how
One of the major factors which emerges today for transforming web design is UX design. Development teams always try to find the sweet spot which makes a website or an app user-centric. UX designers, researchers and data analytics combined can fine-tune the creative process and its outcome. Here is how data science can improve UX design:
Determining Target Audience
Taking an approach that the users don’t know what they want has to be supported by showing them what they want with a sublime design. It is only possible when the company is designing an entirely new product. If the company is developing a website or an app, it is pretty clear that the users want smooth navigation. However, there is no one-size-fits-all when it comes to UX design. There are loads of complexities, and the designers have not found an approach that helps them work better. With data science, designers learn about user behavior, compartmentalize users by behavioral patterns, understand the user’s context, and better guidance in the design process.
The Design Dilemma
Even an experienced designer is incapable of predicting the wants and needs of the user. Additionally, familiarity with the product takes out the impartiality out of the process. Usability testing is crucial for the entire development process. However, data could provide guidance way before user testing. Data-driven UX can minimize guesswork and eliminates the need of coming back to scratch. There are free tools available in the market to provide a certain level of insight, but the secret lies in compiling, analyzing, and understanding the data.
A personalized experience is essential for a user. It makes them feel catered and unique. With the right information, the website or an app can show the correct information and messages. Companies use this strategy to get connect better with the client and the customers. User personalization is also useful in re-targeting campaigns.
By Chris Tjotjos, VP, Cisco Solutions Practice, Black Box...
By Laura Jackson, Sr. Manager-Risk Management, ABS Consulting
By Jason Cradit, VP of Information Systems, Willbros Group
By Steve Garske, Ph.D., Senior Vice President & Chief...
By Roman Trakhtenberg, CEO, Luxoft
By Renee P Wynn, CIO, NASA
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Andrew Macaulay, CTO, Topgolf Entertainment Group
By Dominic Casserley, President and Deputy CEO, Willis...
By Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.
By Michael Cross, SVP & CIO, CommScope Holding Company Inc.
By Pauly Comtois, VP DevOps, Hearst Business Media
By Dan Adam, CIO, Extreme Networks
By Matt Schlabig, CIO, Worthington Industries
By David Tamayo, CIO, DCS Corporation
By Scott Cardenas, CIO, City and County of Denver
By Marc Kermisch, VP & CIO, Red Wing Shoe Co.
By Brian Drozdowicz, VP, Digital Services, Siemens...
By Les Ottolenghi, EVP and CIO, Caesars Entertainment