Viacom's Media Networks selects WideOrbit to Manage Network Ad Sales

By CIOReview | Wednesday, June 17, 2015

SAN FRANCISCO, CA: Viacom's Media Networks, a media company that creates television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences has chosen WideOrbit –provider of business management software for media companies to install WideOrbit's comprehensive platform, WO Network.

The partnership allows theViacom's Media Networks to deploy WO Network that manages the commercial rights and network ad sales. It helps the Viacom's advertising inventory to be managed, sold, scheduled and invoiced from a single platform; allows Viacom toreplace and consolidate several ancillary legacy systems on a single platform; and enables its sales team to build deals from a single document.

The platform allows the managers to have oversight of deals, rate cards, and inventory; and ad operations will have a single source of truth for approvals, constraints, schedules, materials, logs, and workflow. Unlike the external tools, the WO network allows the reports including constraint management and reporting, audience delivery optimization and liability reduction to run directly from its network.

"We thoroughly reviewed many factors when evaluating potential vendors for managing our advertising operations, including technology, reliability, financial strength and growth," says David Kline, SVP and Chief Technology Officer, Viacom. "WideOrbit provides excellent products, people and commitment to innovation for running ad operations from a single technology solution. The breadth of WO Network addresses every critical need for our group."

"Viacom has always been an important partner to WideOrbit in the cable space. We couldn't be more pleased to extend our relationship to providing the advertising management platform for Viacom's Media Networks," says Eric R. Mathewson, Founder and CEO, WideOrbit. "Large customers like Viacom are installing WideOrbit solutions to eliminate inefficiency in their advertising operations.”