VinSolutions's New Tool to Help Auto Dealers in Mining Customer Databases

By CIOReview | Wednesday, April 29, 2015

MISSION, KS: VinSolutions that helps dealers make every customer connection count by providing sophisticated yet easy-to-use software solutions announces the availability of Target, a new tool in the VinConnect CRM solution which enables auto dealers to mine their customer databases to find more existing sales opportunities and convert those opportunities into sales through targeted, data-driven marketing and sales communications.

 Customer data is vital for all dealers, but converting them to actionable opportunities is difficult. Target- the new tool helps dealers to address this problem by enabling them to query their customer and prospect databases to find qualified sales opportunities based on ownership position factors such as equity, APR, lease terms, payment and remaining terms.

With this new tool dealers can quickly define and display the customer segments they want to contact. They can then use this data to act immediately by sending targeted, customized communications to customers with a high likelihood to purchase.

“Dealers are missing the opportunity to use the dynamic data that currently lives in their CRM and website systems to more effectively market and sell to shoppers and customers,” says James Maynard, vice president of product development for VinSolutions. “This tool provides an easy way for dealers to search and segment their customer data, along with integrated task management and marketing tools, giving them complete control over customer engagement.”