Visa Replaces V.Me with Visa Checkout for Swift Online Payment

By CIOReview | Monday, July 21, 2014
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TORONTO, ON: Visa, global payments Technology Company announces the launch of its new platform Visa Checkout, a quick and easy payment service for consumers throughout the United States, Canada and Australia to pay for goods online, on any device, in just a few clicks.

It simplifies the whole experience of online shopping and aims at reducing the rates of shopping cart abandonment owing to the complicated payment procedures. Enrolling in Visa Checkout is intuitive where shoppers can use any Visa debit/credit card or other branded cards to make purchases from a desktop, mobile device or within a mobile app. After enrolling, shoppers just have to provide their username and password to complete the payment process without leaving the merchant's website. Visa Checkout will replace the V.me by Visa service, which was launched in 2012.

Brian Weiner, Vice President, Product and Strategy, Visa Canada says, "Visa Checkout provides Canadian consumers a simplified and secure online checkout experience, without their having to continually re-enter payment and billing information, from the Visa brand and an issuer they already know and trust."

Visa has also released a mobile software development kit (SDK) for developers to quickly put together and execute a native in-app checkout experience for iOS and Android-based devices.  The platform offers tools, technology and support for developers, interested in building innovative payment solutions.

Besides these, Visa is the opening of One Market, an innovation center and office space at One Market Street in San Francisco. It brings together 500 Visa employees, technology experts and developers under one roof to ensure that any Internet connected device, appliance or wearable computer, can become a secure place for commerce.

"Realizing our vision to remain the best way to pay and be paid - for everyone, everywhere - requires a commitment to collaborate and foster innovation. One Market will enable our product developers to directly engage with clients and partners in the tech community, and extend the security and simplicity of Visa payments to billions of connected devices and new consumer applications," says Charlie Scharf, Chief Executive Officer at Visa.