Visual Reviews, TurnTo Networks' Take on Customer-generated Visual Content

By CIOReview | Monday, May 23, 2016
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customer engagementFREMONT, CA: Customer-generated visual content is the new way to increase customer engagement and is supported by studies to drive sales. To better address this growing trend TurnTo Networks, the fastest-growing provider of customer content solutions for top merchants and brands, has rolled out Visual Reviews, a tool that allows shoppers to share photos and videos of purchased products.

Visual Reviews is yet another tool from the company that already has extensive lineup of innovative products for collecting, understanding and amplifying the voice-of-the-customer. “Visual Reviews is yet another way TurnTo is making authentic, positive connections between shoppers that increase sales for brands and stores. With our suite of four applications managing four distinctive types of customer-generated content, TurnTo is uniquely able to help sellers solve the hardest merchandising challenges, build community, and get closer to their customers”, said George Eberstadt, TurnTo CEO and Founder.

Visual Reviews greatly eases the collection of customer-generated visual content by sellers. TurnTo’s “visual-first” collection technology designed for mobile devices aligns perfectly with the company’s attempt and approach to replace words with more effective visual content. The tool also allows for written text reviews for customers who have become engaged or wish to provide more detailed views of their purchases. Another advantage for sellers is that they automatically obtain the rights to use the visual content, pre-tagged with the featured products instead of harvesting the content from social media.

“Customer-generated visual content is a core part of our merchandising strategy,” says Scott Ekman, VP of Marketing at Rockler.  “TurnTo’s Visual Reviews makes it easier than we ever thought possible to collect lots of it and use it throughout the shopper journey on our site, from discovery through to the product page.”