VR Empowering Real Estate

By CIOReview | Tuesday, July 9, 2019

About 95 percent of the clients search for the properties on the internet. Thus it is imperative for the realtors to understand how VR technology can fit in the digital world.

FREMONT, CA: Virtual reality (VR) provides people with an immersive environment with seemingly real-life like experience. In real estates, an agent offer clients with a long list of properties which is followed by discussions, negotiations, and visit to houses and apartments. But the conventional processes are inconvenient and time-consuming for the realtors as well as the homebuyers. However, VR comes to the rescue as it can provide the customers with virtual tour of the houses. Moreover, it can help the agents to increase their client base and deliver high-quality services.

According to a survey, about 95 percent of the clients search for the properties on the internet. Thus it is imperative for the realtors to understand how VR technology can fit in the digital world. Here are the insights:

Virtual Tour of the Properties

Conventionally, a client visits several properties before settling with the one that meets his requirements. The approach gets especially challenging if the property is far from the client’s locality, in which case the property visit is not just time-consuming but also expensive.

     Check this out: Top Augmented Reality/Virtual Reality(AR/VR) Companies

With VR headsets, it is possible to get a virtual tour of the property with exaggerated details with an immersive, three-dimensional walkthrough. The clients can significantly reduce the number of properties in their wish list and decide upon the property visits that meet their requirements.

There are two types of 3D visual tours:

• Guided Tours

Guided tours may resemble a conventional promotional video but are either in the form of 360-degree or entirely virtual videos. It just requires a panoramic camera to capture 360-degree videos while no sophisticated rendering or programming is needed for virtual videos.

• Interactive Tours

It allows the users to actively participate in the tour by letting them choose where to move within a property. Though creating an interactive tour is, but they are more interactive than guided tours.

     Augmented Reality/Virtual Reality(AR/VR) Companies: AltuitContextGridKinetic VisionRE'FLEKT GmbH

Virtual Staging

It is easier to sell a house or an apartment which is furnished with furniture than the ones that are empty or with very few pieces of furniture. As per the Profile of Home Staging report, 77 percent of the agents admit that staging helps buyers to associate the property with their future home. The challenge here is that staging needs investment. However, with VR, it is possible to create excellent 3D tours with staged furniture within the property in a way to attract prospective clients.