Welcome to the World of Microsoft's Progressing Auto Strategy

By CIOReview | Wednesday, January 13, 2016
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FREMONT, CA: Microsoft is changing the future of cars by collaborating with different automobile companies. The company has collaborated with Volvo, Nissan, Harman, and IAV to integrate its services and products into automobiles, reports Larry Dignan for ZDNet.

However, the software giant is not new in this field. It has partnership with Toyoto, Ford, Qoros, and Delphi too. “In the near future, the car will be connected to the Internet, as well as to other cars, your mobile phone, and your home computer. The car becomes a companion and an assistant to your digital life. And so our strategy is to be the ultimate platform for all intelligent cars,” says Peggy Johnson, Executive VP for Business Development, Microsoft.

This year Microsoft’s biggest collaboration is with Volvo. By collaborating with Volvo, Microsoft provides car users with Microsoft Band 2 wearables to navigate features of their cars. The partnership enables owners to instruct their vehicle to perform a task like starting navigation, setting thermostats, locking doors, and flashing lights all via voice dictation via the Microsoft Band 2. All these are made connected to the car by Volvo’s mobile app, Volvo on call. The new app allows the cars to synchronize functionality to approved wearable devices.

Moreover, Microsoft wants the users to take their work on the road and to make this possible, the company has partnered with Harman, a company focused on connected technologies for the automotive, consumer, and enterprise markets.

The partnership between the two brings Microsoft Office 365 in the cars, powered by Microsoft’s Azure cloud platform that enables users to accomplish tasks hand-free, such as hearing and responding to emails, scheduling meetings and automatically joining conference calls.

“By ensuring that Office 365 services are seamlessly integrated with car and drive telematics and performance data, we will allow consumers to be more productive during the driving hours, while enjoying for greater convenience, safety, and reliability,” says Johnson.

With Microsoft, Nissan is launching all its LEAF models and Infiniti models with Connect Telematics Systems (CTS) powered by Microsoft Azure. With new models, car drivers can do a range of functions such as using mobile phones to turn on and adjust climate controls, on their car, while not even inside. While with IAV, Microsoft is coming up with Traffic Safety technology. Also, the two companies intend to use Windows 10 Continuum to stream Windows 10 directly to the car’s dashboard.