What Future Holds for AI-Integrated Billboards and Banners

By CIOReview | Thursday, January 17, 2019

Evolution is the key to success for enterprises in this rapidly changing environment. Brands must find new ways to market their products as consumers try to avoid viewing ads by downloading ad blockers or by payment methods.

Traditional advertising has lost its sheen to the online advertisement as they provide precise and relevant content to the consumers. Advertisers have realized that People are spending more time outside than inside their houses which makes billboards and banners more popular among them. Earlier out-of-home (OOH) advertisement used to be the last medium on every media planner’s list, but with artificial intelligence (AI), billboards and banner are gaining ground. Digital OOH advertising and AI is expected to generate real revenues for advertisers in the near future.

Object recognition is a relatively easy task using AI tools. These tools can help to recognize a person’s mood by detecting facial features such as eyes and mouth. It can also determine the gender of a person and their age with very little to no errors. AI tools can help to make smart billboards, which can pick up essential cues of a person one meter away from them that enable them to tailor responses to the people. For example, a Swedish pharmacy put a smart billboard that coughs to get the attention of a smoker for their smoke-cessation products.

Smart billboards also have sensors, which can collect data to determine the sort of people to be found in a particular location. It uses cameras and other facial recognition abilities to identify the gender, age, and the expressions of a viewer. To quash any privacy concerns, these billboards are designed in such a way that they do not store or share any data interpreted by them.

The cameras which are mounted on the billboards send the images to the recognition system for analysis using a high-speed network. The recognition system will then determine the content suitable for the person. These smart billboards aim to identify, what a consumer is looking for, and raise their interest in the advertised product through innovative use of technologies like artificial intelligence, machine learning, voice technology, location data, and augmented reality.