What is Click Fraud and Why is it such a Significant Issue?
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What is Click Fraud and Why is it such a Significant Issue?

By CIOReview | Friday, August 6, 2021

In today's digital environment, it's becoming increasingly easy to fall victim to a scam and become entangled in something one didn't sign up for or anticipate.

FREMONT, CA: Click fraud is a type of fraud that occurs in the context of online PPC (pay-per-click) advertising. PPC advertising is a type of advertising in which the owner of a website that publishes advertisements is compensated a set amount of money. It is a technique that artificially inflates the number of clicks received by a PPC advertisement.

Is click fraud a genuine scam?

Yes, click fraud exists, and it is typically motivated by two factors.

  • The first is that the advertiser wishes to destroy its competition, which they accomplish by increasing their expenditures and meeting all of their budget constraints as early in the day as possible.
  • The second reason is that the ad publisher wishes to increase their revenue. By clicking on the advertising on their website, they can enhance their income. It's a sleazy practice, and when done maliciously, businesses profit handsomely from the suffering of innocent people.

Why is this a problem?

People may be wondering why click fraud could be a problem. While it may appear innocent at times, the activity becomes criminal once money or finances are involved. If a website becomes a victim of click fraud, the fraudster will face prosecution.

Additionally, click fraud costs advertising businesses significant time and money spent on more productive endeavors. Along with losing innocent businesses money and wasting advertisers' time, click fraud results in erroneous findings when reviewing data from PPC campaigns, which can have a significant impact on crucial marketing decisions.

The Advantages of PPC Advertising: Advertisers may feel compelled to shun pay-per-click advertising due to concerns about click fraud. However, knowing the benefits of PPC advertising may motivate them to fight click fraud rather than abandon it. With a PPC ad campaign, advertisers may target consumers searching for businesses like theirs, improving their brand's global visibility.

Recognizing Click Fraud: Now that advertisers know what click fraud is, they must monitor it on their accounts. To combat click fraud, advertisers must first recognize it. Their ideal path will be determined by his time and resources. There are two ways to address the issue. The first is manual analysis, which requires gathering specific facts. Alternatively, an automated approach is more convenient and saves time, but it costs money.

Getting Rid of Click Fraud: Click fraud is a big issue for many advertisers, and it is best to deal with it on their own. Changing the ad targeting, using GDN Remarketing, creating IP restrictions in Google Advertisements (AdWords), and relying more on Twitter and Facebook ads are great ways to weed out click-happy offenders.

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