What Role is Augmented Reality Playing in the Hospitality Industry?

By CIOReview | Thursday, November 14, 2019

Augmented reality can be deployed in various ways, like smartphones, headsets, or tablets. It can also be used to add physical graphics to an environment while being viewed from a device, make the environment more interactive, or change the appearance of the environment itself.

Fremont, CA: In recent years augmented reality has risen to be an essential concept in the domain of hospitality management, as it helps hotels and similar businesses to improve the physical environment, or better the experience of exploring the surroundings.

Some of the practical uses of augmented reality in the hospitality industry are listed below.

Interactive Hote Rooms

Hotel owners can use augmented reality to make their services better via interactive elements in the hotel rooms. For example, a hotel in the UK has started to use AR in conjunction with wall maps in the hotel rooms. It allows the guests to see information about the local places of interest by pointing a smartphone at the map, making their stay enjoyable and more convenient.

Incorporating AR in Games

AR has entered the gaming world, and its success has resulted in an increase in the usage of technology. The hospitality industry is now using AR games to enhance the overall experience of staying in a hotel.

The hotels make their location an important part of an AR game. However, there is a possibility of developing their own apps that can help to make exploring the local area or hotel enjoyably.

Beacon Technology

The beacon technology is connected to the augmented reality concept and works via Bluetooth, and allows marketers to deliver information to the customers whenever they reach a specific location. It is an invaluable technology for the hotel owners, and its effectiveness can already be seen.

Digital technology is always evolving. Hence, it is not too much to say that the travel and hospitality sector is growing as well.

Check out: Top Travel and Hospitality Solution Companies