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Napoleon Bonaparte once said, “War is ninety percent information.” In today’s information-driven era, firms engaged in the business warfare are mostly defined by their ability to draw maximum value from data and gain timely access to it. According to a recent statistical report on big data, by the year 2020, each second, about 1.7 megabytes of new information will be created for every person in this planet. These statistics seem quite understandable considering the willingness shown by the enterprises toward amassing data in every possible manner from disparate sources. From gathering information from consumer browsing behavior to omni-channel tracking systems, the companies’ big data systems are all set to capture second-to-second market information and present rich insights to facilitate decision making. Aggregated data obtained by processing of big data involves collecting both numeric and or non-numerical information stored in a multitude of sources for the purpose of public reporting and statistical analysis. This helps decision makers to examine trends, make comparisons, or reveal information and insights that are otherwise not visible when data elements were viewed in isolation.