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Capturing the attention of millions of fans, game developers watched in astonishment as Pokemon Go, by Nintendo, became an instant hit. The game brings together the two cool features: Augmented Reality (AR), and Geolocation. With more than 21 million daily active users in the U.S. alone, the game has hit no. 1 in the iOS App Store (on both the Free and Top Grossing Top Charts). In a surprise take, Nintendo has suggested to customize the in-game PokéStop and explore its popularity. It is known that ‘The Big Turn’ lies in the concept of an application but, holds true only after defining organization’s niche for development with better understanding of what lies next.