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In this era of transformation, every asset in the world is going through the phase of digitalization. Traditional companies, who have confined themselves to legacy technology, have been suffering the most in this twilight of evolution. The use of old technologies has constrained their productivity since these conventional methods are no way a match for modern day advancements. To live up to the demands of the market, it is quintessential for companies to innovate and invent; but large companies concentrate on the quality of the product they deliver. These establishments don’t indulge in taking market risks with large investments. This is where newer and smaller companies succeed. The small companies acquire knowledge of new digital techniques and implement them practically in their business models. With very little to lose, these small companies afford to take risks and win in the long run. They prioritize customer problems and in the process innovate in accordance with the demand of their customers.