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Why is Spam Education Essential?

By CIOReview | Wednesday, April 14, 2021
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Educating users and employees to be spam aware is an essential step that business can try.

FREMONT, CA: Spam sucks—it always has, and it always will. People can rest assured that they haven’t missed out on any deals or an opportunity in the spam folder. The whole reason why it exists is to keep the inbox safe. Still, some legitimate businesses can end up in the spam folder, and it leaves email marketers bleak. This issue has become so wide that companies are particularly designed to combat spam from filling up inboxes. Anti-spam organizations and spam education have saved countless inboxes from being filled to the brim with clutter. Learn more here.

Starting with the most obvious, spam education helps prevent breaches. The number of breaches of this awareness is difficult to quantify. This might be a step too far for organizations. It is possible to compare the incidents before and after spam education activities. The resulting metrics can be leveraged to glean an indication of ROI.  Spam can cost millions. Meanwhile, spam education is relatively inexpensive. It doesn’t take much to receive serious returns.

A culture of security is the holy grail for businesses. Equally, such a culture is seen as difficult to achieve. With the aid of spam education, some are heading in the right direction. Creating a culture of security means developing security values into the fabric of the business. Education covering situational awareness, plus work and home-life benefits, is a good method to bring people on board. Advanced spam education platforms can help monitor and develop a security culture, making people the first line of defence.

Consumers are increasingly aware of the spam. As customers, they need to feel safe and secure. A business that takes measures to enhance cybersecurity will be better able to create consumer trust. And a trusted brand is one that customers stay loyal to. Customers pay close attention to security credentials. When firms introduce spam education, the customers see firms as more responsible. That can be a good thing. Compliance can be a happy by-product of spam education. Those who introduce it become safe and, in many industries, meet regulatory needs.