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Why the High-Tech Industry Adopt Choose Salesforce

By CIOReview | Wednesday, November 25, 2020

Salesforce development improves collaboration, enhances internal communications, and prepares firms for future challenges.

FREMONT, CA: In today’s hyper-competitive business world, organizations realize that they require putting customers at the center of everything they do. And the key to serving customers better and offering enhanced experiences to them is, without a doubt is Salesforce. It helps thousands of organizations worldwide identify new opportunities, drive marketing campaigns, manage and utilize customer data, and improve communications. Ultimately, it helps them enhance their decision-making ability and drive more robust business growth. Because today is an era of digital, prospects and customers expect highly-personalized and optimized experiences. With all of the integrations Salesforce provides, high-tech companies can develop all-in-one software solutions personalized, fully integrated experiences throughout the buyer’s lifecycle. Read on to know more.

To provide customers with a better experience, adding Service Cloud to the Salesforce suite is vital. With the addition of Service Cloud, users will have an integrated mobile, live chat, email, and web self-service to offer a more seamless, omni-channel approach to customer service. Instead of dispatching work or having agents pick work from queues, omni-channel presence and automated assignments map work based on priorities. Firms can also escalate cases to the product development team. This enables the team with invaluable real-time feedback on common issues and a closed-loop mechanism to prioritize new features and future release plans.

Salesforce provides customer and partner community portal options for high-tech companies. Community Cloud Tech is a significant investment for high-tech companies looking to attain a competitive edge. Salesforce Chatter lets high-tech businesses facilitate a culture of innovation by enabling users to post interesting articles, videos, websites, and more to keep everyone up-to-date on trends that can affect their work and make a difference. It also connects organizations to people throughout, allowing them to get answers to questions quickly from people in any department or location. Firms can also get feedback and collaborate to remediate problems without reading and managing long email chains. Salesforce provides software solutions and training to employees on how to use the software properly.