WIN Rebrands Itself as Centerboard
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WIN Rebrands Itself as Centerboard

By CIOReview | Wednesday, September 29, 2021

Shippers will have access to a flexible range of transportation management solutions at a low cost through Centerboard.

FREMONT, CA: Web Integrated Network (WIN) will change its name to Centerboard to better represent its overarching aim of giving shippers control over their supply chains by developing a growing suite of neutral, shipper-centric transportation and supply chain management technology solutions. Centerboard is a neutral system that allows shippers to use their existing contract carrier relationships and access any carrier/broker in the spot market. The platform has a freight value of more than $1 billion flowing through it.

Centerboard, which will continue to operate as a separate entity from its former parent company, Odyssey Logistics & Technology Corporation, is committed to providing shippers with simple solutions to use, customizable, and designed for integration, all while being less expensive than other options. Centerboard's unique technologies give real-time data to supply chain stakeholders, resulting in unprecedented transparency and efficiency and assisting shippers in moving goods in the most efficient, cost-effective, and sustainable manner possible. Unlike older legacy systems, Centerboard’s product development methodology is based on a modern, flexible, modular design, allowing the company to provide shippers of all sizes with the benefit of continuous innovation with cutting-edge technology. The philosophy of Centerboard and its modular approach enables supply chain actors to integrate and update while reducing development expenses.

Shippers can use centerboard to deal with reputable carriers while also successfully integrating old and developing technology. Along with a new industry vision, the launch includes new platform capabilities such as improved shipment alerts, which send notifications on all order tracking messages, helping to save costs, improve accuracy, and increase flexibility. A new spot quote carrier setup option also helps to improve efficiency.

“Dairyland Trading Co. is a satisfied customer of WIN. Last year alone the WIN software contributed to our 27 percent year over year growth,” said Jerry Haines, Owner and Manager at Dairyland Trading Co. LLC. “We are looking forward to using the expanded features of the WIN, by Centerboard offering to increase our efficiencies as we continue to meet the shifting demands of shipping our goods.”