Xura Includes Flagship IP Messaging Solutions along with Voicemail Services
WAKEFIELD, MA: Comverse and Acision officially blends to form a new company with the brand name, Xura. The new company aims to be the trusted next-generation digital technology provider to global operators and enterprises offering vast communication solutions, like messaging and voicemails that generate new monetization and engagement opportunities with the multi-device, multi-service consumer. Xura will also be renaming the partner companies’ subsidiaries.
"In today's quickly-shifting world of communications, we will harness our new brand to offer clever ways for operators and enterprises to quickly realize opportunities from existing technology while building richer communication futures. Xura's values, positioning and no boundaries attitude will guide our strategic direction and set us apart in the market environment in which we operate," says Philippe Tartavull, Chief Executive Officer, Xura.
Communication Service Providers (CSP) are reshaping businesses and opening new revenue streams for operators worldwide. Mobile and digital services are engaging customers in new ways based on the fact that every smart phone user has mobile banking, travel and other ‘enterprise-class’ apps installed.
Xura includes the following flagship IP messaging solutions to its portfolio: Cloud Advanced-Value Added Services like SMS, MMS, Visual Voice Mail and Messaging Gateways; IP Messaging services; Multi-device Mobile Monetization Services; Security Solutions such as Spam & Fraud Prevention and Control; Multi-Content Store and Data Analytics; Secure Application-to-person (A2P) Messaging; Two-factor Authentication (2FA); and Real-time Communication Solutions through standards like WebRTC.
In a new report issued by Industry analyst firm Ovum, Pamela Clark-Dickson, Principal Analyst, Consumer Services Practice says, "What has emerged is a new breed of vendor: the digital communications service provider which, while competing on some level with a new set of rival companies, is probably most in tune with its telco and enterprise customers across the gamut of digital communications services."
The report states that the telephone company (telco) and enterprise emphasizes: extending capabilities to support IP-based communications; acquiring technologies such as RCS and WebRTC; introducing network functions virtualization (NFV) and cloud; targeting new markets such as enterprise messaging; and revising their business models.