Yellow Pages Launches YP Dine Mobile App for Restaurant and Dining Sector

By CIOReview | Tuesday, March 17, 2015

MONTREAL, QC: Yellow Pages, a digital media and marketing solutions company has launched a new mobile, YP Dine for the restaurant and dining sector.

The Canadians with the help of this app can make dining and recreation choices based on their mood. Some of the choices include happy hour, weekend brunch, lunch with coworkers, late night eats and quick dinner fixes. Besides these, the app also enables standard searches for eateries by name or location.  The search also includes top picks by local chefs or restaurant owners, sharing their favorite discoveries in local eateries such as dim sum, sports bars, brunch and lunch spots.

"Consumer mobile media is a key focus of Yellow Pages in 2015 as we rapidly grow our platforms and audience and YP Dine is the first in a series of new lifestyle apps we'll be issuing this year. In the dining segment, there's a need for a simplified product to help people make new dining discoveries or easily find ideas or suggestions without having a specific location or cuisine in mind. YP Dine offers a content-rich experience that facilitates dining decisions and actions such as reservation and transaction," says Nicolas Gaudreau, Chief Marketing Officer, Yellow Pages.