CIOREVIEW >> Marketing >>

Yes Lifecycle Marketing Boosts Cross-channel Marketing through Yesmail360i

By CIOReview | Tuesday, April 26, 2016

real-time technology, data, actionable analytics, campaign planningCHICAGO, IL: Yes Lifecycle Marketing, a dedicated company for advanced marketing services has declared the launch of Yesmail360i, a platform meant for cross-channel marketing and analytics. The product encompasses single sign-on, intuitive platform to assemble many features including real-time technology, data, actionable analytics, campaign planning and execution. This platform also facilitates users to improve every touch point with their customers by seamlessly integrating email, SMS, push, social, and display retargeting campaign capabilities.      

The move becomes prominent in the face of ever escalating benefits offered by cross channel marketing. In addition, cross channel marketing enables companies to take full advantage of advertising and branding campaigns across many integrated channels, without being extra dependent on a single strategy or channel.

“We take pride in our revolutionary cross-channel marketing platform—Yesmail360i—that surpasses the traditional restrictive capabilities of current email services platforms,” said Michael Fisher, president of Yes Lifecycle Marketing.

The company’s platform empowers marketers to explore “big data” at unmatched speed and efficacy. The features of the platform additionally capacitates marketers to ask questions and receive answers instantaneously, thus bringing enormous advantages over all parts of marketing communication by seamlessly linking insight to strategies.

All along, the distinguished traits of platform such as fast query time, actionable analytics and consistent view of the customer brings new standard in the arena of marketing. “Our product allows marketers to be far more dexterous in operating their programs and focus on turning insights into action at exceptional pace,” explains Fisher. This combined with platform’s ability to integrate outbound message and response channel data from email, web, SMS, social and others helps enterprises gain robust, consistent understanding of each customer within the target audience.

Besides, Yes Lifecycle Marketing’s uniqueness lies in its keen focus on superior end-user experience and innovation which enables firm to stays distinct from other crowd of solution providers.