Zappix Unveils Big Data Analytics Suite as Part of Visual IVR Platform

By CIOReview | Thursday, April 16, 2015
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BOSTON, MA: Zappix, a developer of Visual IVR and mobile app authoring technology has come up with a Big Data analytics suite as part of its Visual IVR platform to help clients have the experience of an omnichannel and mobile Visual IVR on an iPhone or android devices.

The suite offers big data analytics by breaking down the omni-channel data silos. Besides this, the module measures channel engagement, analyzes and reduces wait time, and compares behavior across different demographics/ geographies. The Visual IVR integrates voice and non-voice visual content and customer service channels into an easy to use app resulting in customer satisfaction with reducing the development costs and increase in net promoter scores.

The unique Zappix Visual IVR platform changes how companies can develop Visual IVR mobile apps. Businesses no longer have to navigate a busy IT Department for limited resources or face accruing large expenses to develop native or web mobile apps on multiple platforms. Zappix allows businesses to adjust their mobile app in real-time to keep up with any and all changes as they happen.

 “Visual IVR is a platform for realizing greater efficiency, streamlining the customer service process, increasing customer convenience and reducing costs. With the addition of Big Data analytics, Zappix now provides a full understanding of how each channel performs and contributes to the interconnected relationship between attributes. Zappix Big Data Analytics also provide actionable insights into customer data, answering specific business questions that can boost customer service, increase efficiency and improve operations, customer satisfaction and risk management,” says Avner Schneur, Chairman, Zappix.