Zuora Revamps Subscription Business Model with RBM Connect

By CIOReview | Monday, May 18, 2015
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FOSTER CITY, CA: Zuora, the subscription commerce, billing and finance solutions comes up with a new solution; a relationship business management marketplace called RBM Connect. Designed to advance a new era of subscription business model innovation, it features nearly 57 pre-built apps from technology partners, system integrators and developers across the globe, making it easier for companies to launch subscription businesses based on the Zuora solution.

Tien Tzuo, CEO of Zuora says, “RBM Connect makes it easier for companies to find the information and partners they need to begin their transformations, while providing our industry-leading partners with an opportunity to market their solutions and collaborate with other vendors.”

Subscription businesses require an agile and diverse systems infrastructure to meet the unique demands of creating and growing a healthy recurring revenue stream. For example, sales and operations teams need highly coordinated, seamlessly integrated processes that unify front and back office applications to support all stages of the subscriber lifecycle, from first contact through registration, payment and renewal. Finance teams need solutions for augmenting their general ledgers to effectively automate the complexity of subscription finance and deliver key subscription business metrics. And customer success teams need an intelligent view of subscriber touch points that can provide early warning signs of churn, adoption and upsell opportunities.

To create this infrastructure, visionary IT leaders who recognize that one-size-fits-all solutions simply won’t work are increasingly turning to vendors that have developer friendly APIs, open platforms and broad partner, developer and end user communities that enable them to rapidly build and connect apps that fit their unique business needs. Broad adoption of Zuora’s platform and API’s has given rise to a number of unique applications and integrations, and has resulted in a strong technology community focused on building apps designed to solve subscription use cases. RBM Connect makes it easy for vendors and companies to showcase these unique applications and collaborate with this community.

The new marketplace features more than 50 partner solutions tailored for subscription businesses, including configure, price, quote financial planning, e-signatures, ERP integrations and more. RBM Connect also harnesses the innovative spirit of Zuora employees, customers and developers who have built creative solutions leveraging Zuora’s platform and APIs to solve real-world use cases, such as lockbox file processing, custom dunning workflows, discount management rules and more.