Perfect Sense | 20 Most Promising Digital Experience Solution Provider - 2017
Perfect Sense: Empowering Digital Experiences
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CIOREVIEW >> Digital Customer Experience >> Perfect Sense

Perfect Sense has been recognized by CIOReview Magazine as the recipient of “20 Most Promising Digital Experience Solution Providers - 2017,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with David Gang, Co-Founder & CEO.

Perfect Sense
Empowering Digital Experiences

Perfect Sense

David Gang, Co-Founder & CEO
Back in 2016, in the quest to streamline their business, a multinational mass-media corporation decided to launch a combined digital experience for two of its most acclaimed brands. Assisting them in their transformation was the digital experience platform pioneer, Perfect Sense. The firm assisted Time Inc. in launching its new digital experience—an over-the-top video service—that runs on Apple TV, Amazon Fire TV, and many other streaming devices. Launched with 14 original shows and over 300 hours of new programming, the People/Entertainment Weekly Network is now considered a next-generation video viewing experience.

Perfect Sense’s list of prestigious customers doesn’t end here. Over the years, the company has helped Wal-Mart, Johnson & Johnson, Univision and U.S. News, among many other distinguished companies. The firm empowers companies to create and deploy the digital experiences their customers expect, personalized and delivered on any device, through their digital experience platform. Brightspot—a powerful, flexible, fast-to-deploy, and enterprise-class content publishing platform—enables digital innovation in a truly agile way by positioning an organization’s digital experiences at the heart of their customer’s journey.

Digital transformation enables the ability to respond quickly to dynamic customer demands, industry regulations, competitive pressures, or internal business processes. Most often, digital transformation is focused on the need to continuously innovate in order to meet and exceed customer expectations and maintain a competitive advantage. With the ability to organize and access actionable information on an organization’s customers and content, Brightspot helps customers to deliver their content to the right person on the right device, and at the right time. The platform integrates with all existing systems and adapts according to customer needs. “Brightspot integrates with all of your existing systems and data sources. We have ready-to-go enterprise integrations that cover all key players in social media, video, analytics, and CRM, to other digital experience solutions and template engines,” adds David Gang, Co-founder and CEO, Perfect Sense.

Brightspot has ready-to-go enterprise integrations that cover all key players in social media, video, analytics, and CRM


Brightspot has been architected to accelerate business results for all stakeholders, whether product owners, developers, editors, or designers as it can be customized to work the way their business operates. The platform features robust workflows that automate common tasks and provides a truly unified solution for building, deploying, and managing the digital experiences. In an instance, Perfect Sense assisted Walmart in the development of a unified platform to share compelling brand stories with its global audience. “By using Brightspot, Walmart was able to reduce its content publishing time to a matter of minutes from more than 24 hours,” states Gang. Furthermore, Brightspot is highly interoperable which allows customers to “extend and embrace” their existing technologies.

Gang mentions that the Perfect Sense business was built with the primary goal of helping customers deliver their content to the right person, on the right device, and at the right time. The company is focused on dramatically changing Brightspot to meet the ever-changing needs of all their customers and end users. As the market continues to create new ways of delivering digital experiences on new devices, Brightspot’s next version will continue to stand out as the best vehicle to publish engaging content on any connected platform. “Our company is focused on delivering the right experience to companies worldwide, their end users and providing the managed services that allow us the honor to partner with our great customers,” concludes Gang.

Perfect Sense

News

Introducing the Brightspot Developer Portal: Empowering Users to Extend and Customize the CMS Platform

Thursday, August 17, 2023

Developers can now build bespoke solutions on top of Brightspot’s user-friendly Content Management System (CMS) platform to more effectively meet companies’ content creation and management needs


RESTON, Va: Brightspot, the leading provider of content management solutions, is thrilled to announce the launch of the highly anticipated
Brightspot Developer Portal. This innovative online portal offers users a comprehensive set of resources and a vibrant community to enhance the developer experience with the Brightspot CMS platform.


“We are incredibly excited to launch the Brightspot Developer Portal”


The Brightspot Developer Portal is designed to equip developers, engineers and technical teams with the tools and knowledge they need to extend and customize the CMS platform according to their unique business requirements. With this new portal, users can unlock the full potential of Brightspot and take their content management capabilities to unprecedented heights.


The Brightspot Developer Portal offers users three key benefits:


Extensive Resources and Support: The Brightspot Developer Portal provides users with an extensive array of resources, enabling them to maximize their productivity and achieve remarkable results. From development tutorials to comprehensive documentation, engineers, both seasoned and novice, will find invaluable guidance on customizing Brightspot CMS. The portal equips users with the knowledge and skills necessary to streamline their development process.


Vibrant Community and Collaboration: As part of the Brightspot Developer Portal, we are excited to introduce the Brightspot developer community on GitHub Discussions. This engaging platform encourages active user participation and fosters collaboration among developers. It serves as a hub for engineers to connect, share tips and best practices, and seek guidance from fellow community members. With this collaborative environment, developers can learn from each other, gain insights, and collectively push the boundaries of what Brightspot CMS can achieve.


Enhanced Customization Capabilities: The Brightspot Developer Portal opens up a world of possibilities for enabling platform customization. By harnessing the wealth of resources and engaging with the community, users can better tailor Brightspot CMS to suit their specific needs. Whether it's building custom workflows, designing unique front-end experiences, or integrating third-party tools seamlessly, the resources provided in the portal empower users to take control and transform their content management workflows.


“We are incredibly excited to launch the Brightspot Developer Portal,” says Raleigh McClayton, CEO of Brightspot. “We want to provide optionality to our customers and partners. Combining Brightspot’s unparalleled professional services with a vibrant open ecosystem provides the most value to our platform. The future of content management lies in empowering our users to shape their own digital experiences. With the new portal, developers can access everything they need to extend the capabilities of Brightspot and unlock unlimited potential for their content management needs.”


“We have been working towards the launch of a dedicated portal for external developers all year,” says Hyoo Lim, CTO of Brightspot Platform. “Our efforts have been focused on delivering a repository of example code written in TypeScript and React, tutorials featuring step-by-step guides, robust documentation improvements, as well as a dedicated topic-based community using GitHub discussions. We’ve worked hard to ensure that this portal is relevant, robust, and easy to navigate.”


The Brightspot Developer Portal represents a significant milestone in Brightspot's commitment to driving innovation and enabling users to achieve their digital goals. To explore the Brightspot Developer Portal and join the vibrant developer community, please visit www.brightspot.com/developer

Brightspot Doubles Productivity by Cutting Content Workflow Steps in Half

Thursday, September 26, 2024

RESTON, Va--Perfect Sense, a leading content management platform, debuted its latest version. With expansive tech stack integrations and AI features that speed up creation time, the latest version prioritizes streamlined content workflows. Brightspot’s most innovative launch to date transforms the way organizations create content, and the way content creation impacts organizations.

“Our customers require efficiency without compromising on quality. The new version circumvents this daily conflict, swapping status quo processes with intuitive workflows, integrated tech stacks and at-the-ready information to empower faster creation. With this evolution, we’ve removed friction and unearthed a more natural workflow.” – Mike Fulkerson, Chief Technology Officer, Brightspot

Unlike traditional content management systems (CMS) that rely on extensive development, are hard to organize and manage, and are limited in supporting workflow needs, Brightspot gives complete control to create content experiences. Its suite of capabilities are designed to boost the quality of content while reducing the time it takes to make it. From AI-powered creation and insights, to integrations with over 7,000 of the most common business applications, Brightspot is turbocharging the productivity, efficiency and efficacy of content teams.

Key capabilities include:

1. Smarter, faster, safer content creation with AI – Brightspot's new AI features alleviate the frustrating search journey and tedious content generation process by doing the work for you. Customers can use AI to quickly and safely create content thanks to AI governance tools with customizable permissions, content-level AI tracking and analytics. Brightspot also supports the creation of custom AI solutions, allowing developers to extend AI capabilities specific to their needs.

2. Breaking down silos between teams and tech – From automatic task creation in Asana to ticket generation in Jira whenever an action is triggered in the CMS, Brightspot has connected workflows across all of the most widely used business applications to create a truly orchestrated way to get work done across technical and non-technical users, and increase compatibility across your tech stack.

3. Intuitive work environment for every type of user – Designed with simplicity, the platform provides an easy-to-navigate interface that simplifies the process of creating and executing workflows, offering accessibility for non-technical users to manage and automate tasks.

4. Flexible framework for your organization – Brightspot prioritizes extensibility, building out bespoke functions that have no dependency on customers’ development or coding capabilities. Customers can integrate AI or connect tech stacks in unique ways that reflect their organization's processes, and stimulate productivity across functions.

“Our customers today face demand for high-quality content, but production timelines simply haven't kept pace. That's why we've taken our content management platform through a significant evolution. These latest innovations empower teams with intuitive features and accelerate their ability to produce exceptional content, giving valuable time back to companies. The next version enables even more Enterprise-grade flexibility, customizability, security, compatibility and performance - now with AI enhancements that drive greater efficiency. It's a game-changer in enhancing both efficiency and value, allowing our customers to stay ahead in a rapidly evolving market." – Raleigh McClayton, CEO, Brightspot

Welcome to a new way of working. Improve your organization’s approach to content experiences with Brightspot.


20 Most Promising Digital Experience Solution Providers - 2017

Company
Perfect Sense

Headquarters
Reston, VA

Management
David Gang, Co-Founder & CEO

Description
Perfect Sense is a full-service product company that capitalizes on its enterprise digital experience platform, Brightspot to enable companies worldwide with the ability to digitally transform their business

20 Most Promising Digital Experience Solution Providers - 2017

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