Power Objects: A Blueprint for Success in CRM

Dean Jones, Founder & Senior VP and Jim Sheehan, SVP The advantage of customer relationship management (CRM) system extends beyond running a business and is closely related to maintaining relationships. A CRM system has been associated by means of enhancing relationship with existing customers, finding new customers and winning back former customers. This is what PowerObjects—a professional services firm has been assisting organizations worldwide with for more than two decades. The company is 100 percent focused on providing CRM service, support, education and add-ons for Microsoft Dynamics 365 and has been tailoring services for different customers, from the small businesses and do-it-yourself crowd to enterprise-level, large-scale implementations. PowerObjects’ programs include PowerSuccess, XRM, RxRM (CRM for Healthcare), customized portals, and integration with other systems, to name a few. One can clearly say that PowerObjects is passionate about offering flawless, responsive support to Microsoft Dynamics CRM users.

Aiming to be the best in the world at just one thing— Microsoft Dynamics 365, has helped transform PowerObjects since its inception, driving exponential sales growth and international recognition. PowerObjects, which previously did a wide range of customer business application development, now only concentrates on offering nothing but service, support, education and add-ons for Microsoft Dynamics CRM, which organizes and automates customer relationship management, sales, marketing and other business processes. “We bet the company on it, overnight,” says Jim Sheehan, Chief Operating Officer and Principal as he terms the company’s “fanatical focus” on a single product.

"PowerObjects is a professional services firm who are primarily focused on providing service, support, education and add-ons for Microsoft Dynamics CRM"

One of the largest Microsoft Dynamics practices in North America, PowerObjects has maintained a close knit relationship with Microsoft, bagging the Microsoft Worldwide Partner of the Year Award for Dynamics 365 Consulting and Systems Integration since 2012.

One Seamless Application

Today Microsoft Dynamics 365 has culminated into a cloud-based solution that combines both CRM and ERP capabilities into one seamless application.
It removes traditional barriers and unites the front office and the back office with a single end-to-end system for managing every aspect of a business. The team of experts from PowerObjects has reinvented real-time visibility—that can be the difference between success and failure of an organization—using Microsoft Dynamics 365’s offerings. The company offers built-in business intelligence (BI) and analytics right where customers need it – embedded in the business processes. Leveraging Power BI, Cortana Intelligence Suite, and Azure, PowerObjects through Dynamics 365 provides user-friendly dashboards and visualization tools with the ability to create intuitive reports that can be easily shared. Adding to the advantages, PowerObjects offers powerful, robust models allowing users to analyze data consistently across the entire organization and predictive analysis capabilities enabling more accurate trend analysis to respond to evolving market demands. One can say that Microsoft Dynamics 365 combined with powerful BI capabilities is assisting organizations to gain visibility across the entire business to help drive faster and better business decisions.

PowerObjects has built an unmatched team of Dynamics 365 experts that help organizations increase productivity, streamline business processes and build better relationships

In an instance, Blue Cross and Blue Shield of Kansas City (Blue KC) for three quarters of a century now has been the health partner people can trust. These associations are backed by PowerObjects, an HCL Technologies Company who has become one of the leaders in delivering Microsoft Dynamics 365 solutions through unparalleled offerings of service, support, education, and add-ons. Blue KC was using an outdated version of CRM and wanted to modernize. They knew they were missing out on opportunities to get to know their customers better. They wanted one source of the truth for all their customer data, instead of referencing different databases, spreadsheets, and documents. They were assisted by PowerObjects to build a Microsoft Dynamics CRM Online solution not only for their sales organization, but also to roadmap how the technology would be implemented company-wide.

Supporting Businesses

PowerObjects constantly adds to their CRM How-to Portal, and host an annual Dynamics CRM educational conference called PowerConnect.
The conference has been designed to bring together PowerObjects customers and prospective customers, team members, and partners to educate organizations on best practices with Microsoft Dynamics CRM and SharePoint, discuss new features, Microsoft Marketplace solutions, PowerObjects advancements, and provide plenty of opportunity for attendees to network and share best-practices with other Microsoft Dynamics CRM users. “With the momentum we are seeing with Microsoft Dynamics CRM in the marketplace, we are very excited to be hosting our second annual PowerConnect event,” adds Sheehan. “Because we focus 100 percent of our business on CRM, we have a great deal of expertise and knowledge to share with users and the CRM community to help them maximize the value they are getting from their CRM investments. Our clients and business partners play an integral role in making CRM successful, and this event allows them to share experiences and lessons learned that benefit all of us.”

The Senior Vice President and Founder, Dean Jones has also been a steadfast leader in taking PowerObject to new heights. He has been helping organizations leverage technology to solve business problems for more than two decades. A true technical visionary at heart, Jones’ career has been focused on designing and implementing solutions to support a vast array of business processes and challenges. Jones’ system architecture experience includes the design and implementation of many solutions for classic premise based CRM deployment scenarios for commercial, government and non-profit organizations of all sizes. He is keen on developing their own candidates, and has launched programs in PowerObjects to train both newcomers with no technology background and experienced consultants in the ways of Microsoft CRM. The aim is to make the workforce competent in the working of the company and assist customers in an enhanced manner.

PowerObjects’ leaders are trying to imbibe and influencing their employees to incorporate the company’s core values: always add value, think team, love what you do, live the technology and do the right thing. “It’s the way we hire, the way we fire, the way we attract the right kind of people,” says Sheehan. For the days to come, PowerObjects’ wants to evolve their products and solutions while supporting customers in the most competent way possible.


Minneapolis, MN

Dean Jones, Founder & Senior VP and Jim Sheehan, SVP

PowerObjects assists organizations with the planning, design, development, and roll-out of CRM for Microsoft Dynamics 365