Printronix: Supporting Clients with Innovative Printing Solutions

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Marlon Woolforde, President
The COVID-19 pandemic has been instrumental in creating a sudden surge in consumer demand for e-commerce services— especially for essential products like food, drink, household cleaning products, and pharmaceuticals. In fact, the U.S. Department of Commerce suggests that e-commerce sales grew more than 30 percent between the first and second quarter of 2020. Even though such a consumption uptick has opened up multiple avenues for business expansion and growth, it has presented a unique challenge for the players across this sector. They have been impelled to print multiple labels and invoices faster to rightly meet the growing demand. To this end, businesses require affordable label and packaging printers that can facilitate high-volume printing, avoid downtime or maintenance issues, and support multimodal paper, multiform, and invoicing applications.

This is where Printronix comes in. The company provides a wide array of impact (line and serial dot matrix) printers, solutions, and services to facilitate distribution and warehouse operations. In fact, Printronix is a proven name behind diverse brands of printers including IBM/InfoPrint and TallyGenicom, and its technology works seamlessly in any modern ERP and operating system environment. More importantly, the company offers PDF, postscript, and QR code printing to some of the largest supply chain businesses in the world.

"The dependability and low cost benefits of our products have made them the first-choice of businesses during the unprecedented challenges brought on by the COVID-19 pandemic. By using our printing solutions, clients can optimize their printing operations, and subsequently, address the growing market demands seamlessly," says Marlon Woolforde, President, Printronix Impact Printing.

What makes Printronix a trusted partner for complex industrial printing is its focus on continuously enhancing the capabilities of its existing products to address the evolving market needs. To illustrate, the company believes that the labeling needs for businesses have changed drastically over the years. Unlike traditional labels that were mostly paper-based, today's labels include a lot more, be it QR codes, multiple color variations, graphics, and fonts. As a result, the company is making its products more flexible to support these evolving requirements.

We are continuing to evolve our printers to support the latest wireless, and internet protocols so our products are optimized for the IIOT environment

"We have improved the print quality of our products for printing QR codes. This enables our products to connect transactions to the cloud, authenticate the security of the transaction, and still provide a hard copy as verification," says Woolforde.

Additionally, Printronix embraces a customer-centric approach by building customized solutions for clients. For instance, a company in the automotive sector needed to address network security vulnerabilities, which could allow data theft, manipulation, and, subsequently, a lack of productivity. Specifically, for this client, Printronix reengineered its products to support integration with the customer’s enhanced network security and authentication protocols. "These features were not resident to our product family but we did not hesitate to incorporate them to meet our customer’s needs," says Woolforde. After this engagement, the Printronix team discovered that there is a growing market demand for more secure printing or supporting next-gen internet protocols—convincing them to make these features an integral part of their offering.

Woolforde mentions that these capabilities, along with wireless support and remote manageability, will continue to be prominent feature enhancements for their product family. The company is also continuously enhancing its service capabilities to ensure quick diagnosis and resolution of problems for their clients. Looking ahead, such capabilities will enable Printronix to stay true to their brand reputation and commitment to evolve to meet changing customer needs, being the name of change.

"Wireless communications have grown with the adoption of IIoT to track assets, monitor equipment, and even control equipment. We are continuing to evolve our printers to support the latest wireless, and internet protocols so our products are optimized for the IIoT environment," concludes Woolforde.


Marlon Woolforde, President

For more than 40 years, Printronix has been addressing global customer needs for mission-critical industrial printing. Offering the two most-trusted brand names in back office and supply chain printing, Printronix and TallyGenicom, known throughout automotive, retail, food & beverage, government and utilities and transportation and logistics enterprises across the globe. Printronix is based in Irvine, California, and operates across 14 offices worldwide. The company visions to enable continuous movement of goods through supply chains of global enterprises by engineering superior solutions and providing customer support