Purely CRM
2023 Merger for Growth and Success in Dynamics 365 CE

A new era of CRM excellence has emerged with the merging of the CRM consultant teams for Purely CRM and Endeavour Solutions for SMB, mid-market and large enterprise CRM application development using Microsoft Dynamics 365 Customer Experience (CE/CRM) and the Microsoft Power Platform.

The Purely CRM team within Endeavour uses Microsoft Azure DevOps tools to manage mid-size and large projects. They closely follow an Agile development methodology for the rapid configuration, integration, and development of custom projects built on Microsoft Dynamics 365 CE, including Customer Service Enterprise, Sales Enterprise, Power Apps, Power BI, and other Power Platform tools.

“We’re impressed by the adaptability and professionalism shown by our consultants as they have transitioned through this merger within a short time, all in the name of supporting our clients and partnerships with their short-term and long-term needs,” says Madhu Vajpey, CEO of Endeavour Solutions Inc.

Having completed the majority of the integration between the two teams following the February 2023 announcement of the merger, Endeavour Solutions will continue using the Purely CRM branding for the newly combined team of Microsoft CRM consultants and Power Platform developers. This complements Purely’s project-centric efforts with the formalized structure of quick response via the Endeavour CRM support desk, now rebranded as the Purely CRM Support Desk.

Having key Microsoft Dynamic 365 CRM consultants and development resources in Halifax, Toronto, and Vancouver, the newly expanded Purely CRM team within Endeavour Solutions meets the needs of Microsoft CRM clients coast-to-coast serving all time zones, from Atlantic to Pacific.

Endeavour Solutions has over 700 ERP clients coast-tocoast, focusing on Dynamics GP, Dynamics NAV, and the new Dynamics 365 Business Central. Adding the Purely CRM clients and Endeavour’s current CRM clients puts the combined client base using Microsoft Business Applications to over 900 clients.

In addition to supporting clients acquired via its sales and marketing team, the Purely CRM team at Endeavour is actively managing partnerships with other Microsoft partners and global consultancies.

It employs an evolving business model to provide staff augmentation and a virtual bench for hard-to-find top talent within the Microsoft Dynamics 365 space.

The newly merged CRM team is set to use Azure DevOps for their operations. The software is one of the few platforms supporting Agile development approaches, highly conducive to a high-performance environment that encourages planning and learning.

Ron De Giusti, a founding partner of Purely CRM, says, “Using the Microsoft Azure DevOps tools and processes allows for a collaborative and transparent approach when working with partners in support of their clients.”

Before the merger, the CRM consultants within Endeavour were focused on small and mid-size clients over the past decade, with an emphasis on providing a formalized support desk for additional small upgrades and enhancements to client systems. Over the same time Purely CRM worked on larger mid-market and enterprise development projects with a strong focus on Dynamics 365 design, architecture, and development geared towards impacting clients with large sales and service teams.

We’re immensely impressed by the adaptability and professionalism shown by our consultants as they have transitioned through this merger in such a short time, all in the name of supporting our clients and partnerships with their short-term and long-term needs

Working as a unified team, Trust, Integrity, and Accountability are the three core values followed by Endeavour Solutions and Purely CRM to ensure they deliver an unparalleled professional experience for clients. Ultimately, their success is driven by each client’s success and the ability to positively impact their organizational outcomes through their business transformation by Microsoft Dynamics 365.

Standing out in a sea of competitors, the newly merged team brings a goldmine of CRM expertise while working with Azure DevOps to deliver solutions that benefit clients across the United States and Canada looking to take their Dynamics 365 projects to the next level.