QuantumRhino
Business-First Approach to Salesforce Implementations

Companies across the globe are seeking to optimize their businesses andSalesforce has emerged as the top CRM platform, revolutionizing the technology-driven world with its unrivaled ability to identify new opportunities, manage customer data, and transform businesses. Most importantly, it allows users to utilize Salesforce services customized for their business, rather than seek generic out-of-the-box solutions. This is where Salesforce’s certified partners shine: by educating users throughout the Salesforce journey, from initial discovery and design to implementation and management.

However, certification alone is not enough for every partner to“wow” their clients. Most certified partners tend to focus solely on technology implementation rather than discovering the underlying business requirements of their clients. They tend to create processes and services that are easily replicable, but not always suitable for a client’s needs.

QuantumRhino has built their business around doing the opposite. With their business-first approach, the company is on a mission to help organizations who are unhappy with their existing Salesforce partners, aiming to transform them into automated and efficient powerhouses by customizing solutions tailored to their specific needs. “A lot of companies tend to focus on the technology, rather than the requirements from the business, whereas we focus on the business first and then come up with custom solutions,” says Marin Ursu, CIO of QuantumRhino. He adds, “Instead of packaging a repeatable implementation, we truly believe in the service we are offering, and not just in selling a product."

Unlocking the Potential of Salesforce

QuantumRhino has a proven track record helping enterprises leverage technology to drive critical business outcomes. Chris Sinkwitz, Co-Founder and CEO of the two-year-old company, says, “We want to understand their business deeply,” adding that the team typically talks with departments beyond IT. Sinkwitz goes on to explain, “Only then, once we understand the goals, challenges, and processes, as well as the key metrics, do we even look at the technology and recommend a path forward.”

Chris Reynolds, Co- Founder and CTO of QuantumRhino, adds, “Having reached a consensus regarding the goals, challenges, and processes, as the solution-provider, we recommend a path forward in terms of the technology platforms the client should adopt, or recommend a comprehensive set of tools and products they need to meet their goals.”

The leaders of QuantumRhino have worked in a variety of industries; from real estate, finance, medical, and beyond. This experience gives insight into problems that these sectors face. Beyond Salesforce implementation and integration, QuantumRhino offers a range of services that include Improvement of Digital Presence, Document Automation, Sales andMarketing Automation, Business Process Automation, and Software Integration. “We manage the entire complex of tech-related tasks to allow our customers to focus on their core businesses,” adds Ursu. By focusing on process, as well as offering multiple pricing packages to fit all manner of client needs, the company ensures customer success with a shorter delivery time and better overall value.

We focus on the business side of technology while offering solutions rather than its technology, making us stand out from the market competition

Jay Cayabyab, QuantumRhino’s Vice President of Partnerships and Strategy explains why QuantumRhino goes beyond Salesforce for their clients: “We see other implementers come in and try to layer technology to get their customers most of the way there … and we don’t really think that’s the best approach, because at the end of the day, you're still missing a piece of the puzzle. When we really put ourselves in the client’s shoes and get a holistic understanding of their business, we're able to confidently recommend an accurate plan and deliver a complete solution.”

Better Outcomes with a Proactive Approach

The pandemic has brought on an uptick of newbusiness from companies who realized their newfound need for automationnow that they have fewer workers in the office. QuantumRhino has helped these clients automate business processes and focus on re-solutioning existing systems. The pandemic also expanded the scope of the business for QuantumRhino; the company recently entered a joint venture with a publicly-traded corporationto be their software provider in building “software as a service”, or SaaS, applications for their internal operations.

Because of this new development, QuantumRhino has added an additional team. “The future of the company is going to be twofold,” explains Cayabyab. “We will continue to have a highly-experienced consultancy following our business-first approach and we’ll have a product development unit so we can build and sell extensible and scalable applications.”

These strategies are perfectly aligned and give the company flexibility to share resources when needed. “The synergy between the two pillars of our business will allow both teams to be effective and focus on the right things at the right time,” concludes Sinkwitz.