Rebellion Design
From Chaos to Code

Rebellion Design stands out as a visionary digital design and implementation company at the forefront of innovation, including executing one of the first complex implementations of Adobe Experience Manager (AEM) as a Cloud Service. As an independent, partner-led studio that designs and builds enterprise websites and applications, Rebellion’s success comes from honest and empowering client advisory combined with unrelenting attention to detail and quality.

“Most clients’ technology problems aren’t really about technology—it’s usually a content issue, a design issue, or even an organization issue. So, we focus on listening to our clients, applying our deep design experience, and providing a bespoke solution that works,” says Chris DiClerico, creative partner and co-founder of Rebellion Design.

Rebellion Design's portfolio and client roster are testament to the success of this approach, and they differentiate it from other agencies. Their services include planning, designing, and building rich user experiences, cloud-based applications, and content management systems.

Rebellion Design excels in navigating the complex challenges faced by large organizations. But the company’s focus on aligning solutions to sales and marketing problems and its specialization in design system creation make it successful with any size client.

The company is industry agnostic, as its approach makes it a valuable partner to players in numerous industries—including technology, healthcare, airline/hospitality, and telecom. Rebellion avoids big pitch processes, since most of its business comes from word-of-mouth referrals, a reflection of its reputation for delivering exceptional results.

Though it is platform agnostic, Rebellion’s distinctive approach has also made them a powerhouse in implementing AEM. The team’s ability to translate their clients’ situations into flexible solutions and their interdisciplinary, collaborative working style enables them to get the best out of Adobe products for their clients.

The studio’s designers and developers work shoulder-to-shoulder so that tech solutions contemplate design goals, and design strategies emerge with implementation in mind—another differentiator for Rebellion.

“Our design-focused vision involves close collaboration between our UX designers, visual designers, and developers from the beginning of every project. This enables us to design and deliver solutions that meet our clients’ expectations down to the last detail, while getting the most out of their tech investments—in spite of constraints,” says Jake Wallace, creative partner and co-founder of Rebellion Design.

An Adobe implementation shop for over eight years and an Adobe Partner since 2020, Rebellion is experienced across the entire Adobe Marketing Cloud stack, including content management, asset management, analytics, CRM (Marketo), commerce, and workflow (Workfront).

“Adobe’s scalability across content, traffic, and localization—along with the maturity of its asset manager and page builder features—makes the Adobe stack a compelling solution for clients,” says Steve Longbons, Rebellion Design’s director of technology.

“It’s Rebellion’s Adobe experience, our integrated approach and our design system chops that make us an ideal Adobe implementation partner,” Longbons added.

Rebellion Design’s team has been developing component-driven design systems as the core of their design solutions for decades—long before atomic design became popular. This methodology powers AEM-based implementations seamlessly, especially when driven by Rebellion’s team.

But design or code alone can’t solve big organizations’ problems. While most agency’s strategy-making processes focus on media or brand planning, Rebellion’s consultative approach is focused on guiding clients “from chaos to code.”

We are an independent, partner-led studio that designs and builds enterprise websites and guides clients ‘from chaos to code.’ We help our clients communicate, navigate, accelerate, and get things done

“We find that a lot of our strategy work takes the form of helping clients communicate—finding a way for them to build consensus, find allies within the organization, and helping them understand one another,” says Ken Kraemer, Rebellion Design’s Managing Partner. “We ask the hard questions and seek out clarity when it could be easier to just make assumptions. We’ve found that consulting with clients while actively designing solutions is the only way to succeed,” Kraemer added.

Rebellion Design's success is deeply intertwined with its team's expertise and unique working style. The team is made up of seasoned professionals, most with more than 10 years in the industry and some of whom have worked together for over 20 years. Rebellion’s unique hiring strategy emphasizes selecting experienced individual contributors, rather than creating hierarchies of junior staff while using client dollars to train them. “We’re not a teaching hospital,” Kraemer added.

This approach contributes to a culture that has let Rebellion enjoy unusually low employee turnover.

Rebellion’s client success stories include ongoing collaborations with industry giants like Dell Technologies, whom they have supported for years across multiple divisions and through numerous evolutions. Rebellion partnered with Dell to create the foundational design component system for its B2B marketing properties. For Collibra, a leading data governance SaaS provider, they performed a strategic, top-to-bottom marketing infrastructure redesign, a complete component system design, and a first-of-its-kind AEM as a Cloud implementation, demonstrating their capabilities in delivering complex, end-to-end solutions. For Roche, Rebellion plays a central design and advisory role on several strategic design and marketing initiatives.

Rebellion Design exemplifies a powerful mixture of client-centricity, flexibility, and a commitment to delivering exceptionally high-quality design solutions. The company's meticulous approach to industry challenges and collaborative team culture solidifies its position as a trusted digital design and implementation partner.