Registria has been recognized by CIOReview Magazine as the recipient of “Top 20 CEM Solution Companies - 2020,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Collin Cohen, Managing Director.

Registria
Simplifying Owner Identification for Better Ownership Experiences

Collin Cohen, Managing Director

Today, 54 percent of all product searches begin at Amazon, 35 percent of these purchases take place via mobile devices, and over 90 percent of them move on to completion. These numbers perfectly illustrate the significant shift in customer behavior over the last two decades. Back in 2001, as product brands were reliant on retailers to push their products to the end-user, consumers used to build a relationship with the retail stores instead of the brands themselves. Subsequently, as Amazon became the online megastore behemoth it is today, retail businesses were at a significant disadvantage, as they could not simultaneously lower prices and margins while increasing the choice of products for consumers. As a result, brands are increasingly putting a strategic focus on building and preserving customer loyalty themselves by emphasizing identifying owners and offering branded experiences. By achieving this, brands aim to effectively identify the individuals who buy their products and improve their direct engagement with them. However, owing to the older, ineffective, and cumbersome registration processes leveraged by consumer product companies, brands and consumers alike find it difficult to gain real value from their products and purchases, respectively.

Enter Registria, a Colorado-based firm that addresses this challenge by simplifying owner identification and ownership experience for consumers, thereby helping brands to build effective long-term relationships with them.

With a team of veterans in the technology landscape, the company recognized that the core challenge hindering brands from building long-term client relationships is the lack of avenues to capitalize on the untapped opportunity of customer engagement. Cohen believes that brands must realize the changing dynamics of how consumers engage with them and work toward creating direct relationships to create value. Registria helps brands leverage cutting-edge engagement avenues with its portfolio of innovative solutions. And as brands recognize outcomes of ensuring an onboarding experience instead of dated consumer registration approaches (i.e. paper cards), Registria’s solutions are widely availed by appliance and consumer electronics firms, travel organizations, outdoor equipment companies, among others. All of the company’s solutions revolve around a value/friction ratio with the goal to reduce friction for the customer and brand to engage, thereby increasing value for both parties. To this end one of the ways to identify owners, is using Photoregister, a proprietary technology that allows consumers to register their products by simply snapping a photo of the product details on the label or packaging. Photoregister significantly reduces the time required to register a product, which minimizes the registration friction for product owners while enhancing the value for consumers and brands alike. The company also provides technology that supports UPC code and QR codes as well. At the same time, the company provides an intuitive and easy web registration process as well as voice-based registration via in-home devices like Google Home and Amazon’s Alexa. “Our portfolio comprises a variety of legacy and leading edge methods to help brands identify product owners,” states Collin Cohen, managing director at Registria.

Every consumer experience has some components that work and some that don’t. At Registria, we assist brands in understanding this equation and providing solutions to help them deliver value

Registria also brings an all-in-one mobile application, called Register, which is another way brands can help consumers register products swiftly and manage the product documentation for all of their appliances. Unlike dedicated apps developed by individual brands, Registria’s offering allows the management of product information for multiple brands, which enables seamless archiving of essential product information such as warranty details. This app can also perform product-related transactions directly with the brand. With respect to customer support, the app facilitates consumers to raise support tickets and use helplines, when needed. To highlight the efficacy of the company’s solutions, Cohen mentions a success story where Registria helped a client to increase their product registration rates significantly. Before collaborating with Registria, the customer had an overall registration rate of 8 percent. However, after associating with Registria, the client was able to increase that number to over 50 percent. In addition, the company’s ability to encourage better support enabled its customers to boost their service plan sales to a record high figure and establish new revenue streams via the provision of support accessories that were previously offered by third parties.

Moving ahead, Registria plans to leverage its unique and extensive data set that spans multiple industries to allow clients to gain critical insights and confidently identify their current and potential consumers. With this capability, the company expects to assist clients in developing effective marketing strategies and saving organizational resources. This plan, combined with Registria’s innovative portfolio, perfectly equips it to enable brands to understand the relevance of minimizing consumer friction and creating long-term customer value. “Every consumer experience has some components that work and some that don’t. At Registria, we assist brands in understanding this equation and providing solutions to help them deliver value,” concludes Cohen.

Registria

Registria Announces Smart Digital Guide

Tuesday, March 28, 2023

Concierge enables brands to deliver exceptional product ownership experiences for consumers around the world

DENVER, CO: Registria, a product ownership experience company, announces Concierge, a smart digital guide that enables brands to deliver exceptional experiences to consumers for the duration they own their products. Powered by Registria's Ownership Experience Management (OXM) platform and a proprietary, intelligent Rules Engine, Concierge allows brands to provide highly relevant journeys to their product owners for a superior product, support and service experience. In return, brands realize higher customer lifetime value, satisfaction and loyalty while decreasing operational costs and improving efficiencies.

A Smart Digital Guide That Connects Brands With Their Product Owners

Offering hyper-personalized, timely and relevant experiences after a consumer purchases their product has been difficult and cost-prohibitive for brands to achieve at scale. Concierge solves the challenge by connecting the physical product experience to a digital, high-touch branded interaction at every ownership stage - from the initial purchase to when the owner is in the market for their next product.

"We developed Concierge with over a decade of experience helping brands identify and connect with millions more of the people who own their products," says Andrea Gioia, VP of Product, Registria. "We've always been focused on meeting the needs of owners and brands alike. As such, we have designed Concierge to be intuitive and easy to use for customers while offering brands configurable journeys based on their desired outcomes. We are excited about the intelligent OXM Platform as it powers Concierge and provides owners with personalized, relevant journeys throughout the lifecycle of the product. We thrive on exceeding owner expectations, which leads to positive brand reputation for our clients."

Concierge is accessible from a user's mobile device via a product identifier, such as PhotoregisterSM or a contextual QR code, on the product, product packaging or within digital resources made available to consumers. When consumers scan the code, they receive web-enabled, guided journeys from the brand based on attributes that enable personalized and contextualized interactions.

Concierge includes a multitude of possible ownership journeys ranging from viewing product and warranty information, registering their product, special offers for accessories, access to product resources such as manuals, submitting a warranty claim, writing a review and more. The code can be scanned repeatedly during the time the customer owns the product, with the OXM Platform and Rules Engine continuously recognizing the owner, product(s) owned and previous interactions. This embedded intelligence ensures every journey is tailored to the owner for higher, repeat engagement and mutual value across the full ownership lifecycle.

Shared Value for Customers and Brands

"Our partnerships with a wide range of durable goods brands have allowed us to see firsthand how the experiences a brand provides can impact its financial performance," notes Collin Cohen, CEO, Registria. "Many of our clients have realized strong outcomes such as increasing customer lifetime value by 3x and significant reductions in printing costs and service calls. The general availability of Concierge is very timely as consumers increasingly measure a brand based on their ownership experience, and as brands seek to provide better consumer experiences to further gain market share and reduce operating costs during a time of economic headwinds."

With Concierge, product owners receive:

• Personalized, contextualized experiences

• Immediate and more satisfying fulfillment

• Memorable interactions

• Ongoing value direct from the brand

While brands realize:

• More customers identified

• Higher customer engagement & loyalty

• Increased Customer LTV

• Reduced operating costs

• Increased operating efficiencies

Company
Registria

Management
Collin Cohen, Managing Director

Description
Colorado-based Registria offers ownership experiences for durable consumer brands in the housewares, appliances, home goods and lifestyle space. The company addresses the core challenges in the industry by helping brands identify more of their product owners and simplifying how consumers connect with the brands they own, thereby allowing brands to build effective long-term relationships with their customers. The company’s portfolio consists of solutions that revolve around a value/friction ratio. To this end, Registria has an Ownership Experience platform to simplify owner identification, enable better brand-consumer engagement, and enhance a brand’s ability to gain insights from customer data

Registria Simplifying Owner Identification for Better Ownership Experiences

Every consumer experience has some components that work and some that don’t. At Registria, we assist brands in understanding this equation and providing solutions to help them deliver value

Registria

News

Registria Announces Smart Digital Guide

Tuesday, March 28, 2023

Registria
Simplifying Owner Identification for Better Ownership Experiences