Sales Focus
Empowering Businesses through Strategic Sales Outsourcing

Sales Focus is an innovative sales outsourcing company that stands at the forefront of the industry by enabling companies to achieve their revenue goals and implementing new client acquisition strategies. Having pioneered the sales outsourcing industry and established a presence in the space over the past two decades, it consistently provides efficient sales solutions. The company’s perspective on the industry is quite straightforward; the art of selling requires mastery.

Adhering to this notion, Sales Focus deploys its proven study, organize, launch, and direct (S.O.L.D.™) methodology, which begins with a comprehensive study phase. Here, the operations team delves deep into understanding the client, their expectations, ideal customer profile, and unique selling proposition. In the next phase, organize, a dual-pronged approach is adopted, meticulously developing a tool kit for training while simultaneously recruiting a proficient sales team. Following this preparation, the launch phase sees the initiation of the sales team’s training and hands-on selling, ensuring alignment with the client’s product, processes, and corporate values. The S.O.L.D.™ process culminates in direct, tracking the performance and activities of the salespeople against the client’s goals. From managing key performance indicators to providing complete team solutions, Sales Focus operates as a seamless extension of their organization.

This approach is supported by the company’s focus on cultivating an environment of learning. With all W-2 employees on staff, Sales Focus prioritizes conscious hiring and high-level training that equips sales representatives with crucial knowledge of the unique characteristics of the various industries they interact with.

“A key aspect of our operations is that our sales teams are a completely dedicated resource to a particular client,” says Tony Horwath, founder and president of Sales Focus. “If we represent a company, we connect them with salespeople who have the specific skill sets needed for that particular job. A healthcare company will get a salesperson with a healthcare background, and so forth.”

One of Sales Focus’s standout offerings is its speed-to-market guarantee. The team recognizes the critical role of timing in today’s competitive landscape and works to launch a dedicated, welltrained sales team for its clients within 15 to 45 days across the U.S. or worldwide.

This agile deployment process ensures businesses never miss an opportunity to grow. Further, small and large businesses alike can benefit from the flexible solutions offered by Sales Focus. Whether a business needs a single sales professional or a team of hundreds, the company leverages its resources to meet their specific needs, such as scaling, revenue growth, or new client acquisition.

A key aspect of our operations is that our sales teams are a completely dedicated resource to a particular client. If we represent a company, we connect them with salespeople who have the specific skill sets needed for that particular job. A healthcare company will get a salesperson with a healthcare background, and so forth

A compelling example of Sales Focus’s impact is a client success story in the healthcare industry, where this particular organization was small and sought the team’s assistance to compete against a much larger competitor. It swiftly assembled a 30-person sales team for the client, leading to such impressive and tangible results that the client was acquired by their competitor. The acquisition value was reported to be at least tenfold the initial investment. Sales Focus’s journey with this client didn’t end there. It expanded the sales team to 90 members, and continues to contribute to the parent company’s success.

Sales Focus thrives on the belief that its success is intertwined with client success. By delivering value through sales process outsourcing, it has continually achieved double-digit growth year after year. Sales Focus has the process, people, and intelligence to help businesses achieve their sales and growth objectives, providing a solid foundation for a mutually beneficial relationship. The team doesn’t just offer services; it offers successful partnerships.