Sanas
Tuning Out the Noise in Customer Support

At the heart of commerce lies conversation, and at the heart of conversation are people—each bringing their own distinct way of thinking, speaking, problem-solving, and expressing themselves. These differences, shaped by accent, culture, background, and emotion, add color and richness to global businesses, making them more dynamic, more human, and full of potential.

But those same differences can also lead to misunderstandings and friction, trigger bias, and cause customers to focus on subjective attributes—like how something is said—rather than on what is being said. What should be a moment of connection often turns into confusion, resulting in hesitation and weakened customer relationships. Even with significant investments in technology, these issues persist. Audio lag, muffled voices, unfamiliar speech patterns, and accent-related misunderstandings all stand in the way of clarity. They diminish empathy, delay resolution, and make it harder for customers and service agents to feel truly heard or understood.

That’s where Sanas makes a difference.

As a next-generation speech understanding and intelligence technology company, Sanas has invented a speech engine that removes barriers and restores clarity in real-time conversations. Its technology seamlessly eliminates background noise and competing voices while also translating accents in real time—ensuring every word is not only heard clearly but also understood effortlessly. The result is an experience that feels like a studio-quality conversation, no matter who’s speaking or where they’re calling from. For global teams who rely on every call, this makes all the difference. Thanks to Sanas, jobs that were once out of reach for many individuals are now within grasp. Enterprises and business process outsourcers can now confidently “hire for talent, not accent.”

“Miscommunication is the hidden enemy of great customer service. Our mission is to eliminate that friction, making every interaction clear, confident, and meaningful—because when voices are heard, solutions follow,” says Sharath Keshava, CEO and co-founder.

The company has entered the market with two groundbreaking products designed to redefine voice communication and operations. The first is a real-time accent translation tool that tackles one of the most overlooked barriers in global communication: accent bias. This patented algorithm transforms accents in real time (under 200 milliseconds) while preserving the authenticity of every individual, regardless of where they are answering the call from. Using a powerful speech engine and cutting-edge audio processing, the technology enhances speech intelligibility and understanding, preserves vocal identity, and allows users to control how they sound.

The second product is an omnidirectional noise cancellation solution that doesn’t just mute background clatter—it eliminates both ambient noise and competing voices from every direction with precision and enhances audio quality from 8 kHz to 16 kHz. Built with advanced algorithms and high-grade security, this technology ensures that every interaction is crystal clear. It offers intelligent noise cancellation that goes beyond generic filters and suppression mechanisms, adapting to the specific acoustic challenges of both customer and call center environments—resulting in less stress, sharper focus, and better outcomes.

At the heart of these innovations is the Sanas Speech Engine—the industry’s first fully integrated speech ecosystem— enabling real-time fraud detection, sentiment analysis, deepfake protection, and live agent coaching, all while keeping data privacy and security at its core.

Miscommunication is the hidden enemy of great customer service. Our mission is to eliminate that friction, making every interaction clear, confident, and meaningful—because when voices are heard, solutions follow

The products are built around three core components: the agent, the customer, and the business. “The team has engineered the model to be exceptionally lightweight and capable of real-time, high-performance operation—even on the modest hardware typically found in contact centers,” says Monal Patel, Head of Product and Engineering. Most importantly, the model runs entirely locally, ensuring that all speech data remains securely on the device, eliminating any need to transmit audio externally. This design maximizes speed and guarantees uncompromising privacy.

To drive wider adoption, the products support a range of operating systems including Windows, multiple Linux distributions, macOS, and VDI environments. They are built to work across a broad spectrum of headsets, going beyond the limited compatibility of most voice platforms. The products also integrate effortlessly with third-party tools such as CSAT platforms, UCaaS systems, and softphones—accounting for their built-in features like noise cancellation. This extensive compatibility and integration lay the foundation for delivering measurable business impact.

In collaboration with one of the world’s largest hotel chains, these capabilities translated into significant improvements across key performance metrics. Sales efficiency rose by 17 percent, and conversion rates jumped an impressive 50 percent. Average handle time dropped by 18 percent, simplifying operations and increasing productivity. Notably, the Customer Satisfaction (CSAT) score improved by 22 percent—a remarkable achievement in an industry where high scores are already the norm.

Today, over 500,000 contact center agents across 10 countries use Sanas daily, unlocking career opportunities that were once inaccessible. Netnew job creation has increased by 37 percent in India and 43 percent in the Philippines, as global enterprises embrace the promise to “hire for talent, not accent.” With deployments now scaling across LATAM and global markets, Sanas is transforming speech from a barrier into a bridge for businesses, governments, and individuals worldwide.

These outcomes are more than just numbers—they reflect the core of what drives Sanas. The company is dedicated to empowering people and breaking down communication barriers, especially for contact center workers. Many team members are immigrants who have faced these challenges firsthand, bringing personal passion and a shared “Sanas story” to their work. Every product stems from that lived experience and a deep belief in technology’s power to create real impact. The team’s collective expertise, combined with its mission-driven culture, fuels Sanas’ commitment to setting a new industry standard and uplifting human experiences across the board.

Looking ahead, Sanas is committed to launching Universal Accent Translation globally by the end of 2025, aiming to close understandability gaps for over 1.5 billion English speakers. This next milestone reflects the company’s ongoing push to make inclusive, intelligent voice technology accessible to the world.