With 15 years of experience in this space, Savy realizes that the digital marketing landscape changes rapidly while negatively impacting a brand’s ability to market.
“Many clients approach us as other digital marketing agencies do not undertake a hands-on approach to help them take their products or services to the right audience or market,” says Christina Brown, president, Savy. “We are always looking for ways to make clients’ campaign strategies more effective. We help established brands reimagine themselves and build new brands from the ground up.”
Savy achieves this goal with a hands-on approach. It’s about understanding customers’ needs and how the brand and its products and services can address those needs and using the right tools to connect the two. Take search engine marketing, for instance. There are numerous tools available that can automate the process. But SEM lies at the intersection of science and art. As a result, a strategy solely based on technology can never bring optimum outcomes; and this is where Savy’s approach shines.
Savy provides brands with the tools they need to compete. Based on its clients’ market and differentiators, the company helps them improve brand position. It does a deep dive into the data to build customer personas and understand their needs. Savy then uses the data to connect the user with the brand.
Regardless of whether it is a legacy brand or a new one, Savy is equipped with creative and strategic capabilities. Let’s take a legacy brand as an example. Even if the business has good brand recognition and awareness, it may not have the technology to compete with its newer competitors.
With Savy, you’re guaranteed to get a full brand reset, refresh, redesign, and reposition paired with deeply integrated marketing campaigns. This helps brands better connect and engage with their customers, improve brand awareness, and overall sales.
We are always looking for ways to make clients’ campaign strategies more effective. We help established brands reimagine themselves and build new brands from the ground up
The target market of new brands, however, tends to be ambiguous. They lack knowledge of the market channels that should be utilized for optimum campaign outcomes. For these clients, Savy conducts comprehensive research to understand the brand positioning and launches integrated marketing campaigns.
The success of Savy is accredited to its team of experienced professionals who know all the intricacies of positioning, designing, and marketing brands. With a careful mix of strategy, design, development, and marketing, the company is able to keep its clients at the forefront of their industries and consistently meet their customers’ needs.