Sellbie: The Retail Marketing Front-runner

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Patrick Selener, CEO
Latin America is a region of opportunity, diversity, and richness. It touts myriad emerging economies that demonstrate great economic potential. The changes in the region support business development across various territories.

However, many leading retailers in Latin America struggle with a large amount of data split between different disparate systems. This brings complexity to their businesses and prevents them from having all their consumer information available for better decisionmaking. Further, as companies need to hire different suppliers for each step of the CRM process, they also need help to seamlessly and cost-efficiently manage these separate entities.

That’s where Sellbie can help.

Since the beginning, Sellbie’s purpose has always been to offer easy-to-use technology to simplify information so its clients can attract consumers and keep their loyalty. To transform this purpose into reality, Sellbie works with a strategy called CRM Perfect Cycle. This entails optimizing and unifying customer data for companies to understand their behavior and strengthen relationships.

“We are the only player in the retail business to act in every step of the CRM Perfect Cycle, offering our clients with a complete solution,” says Patrick Selener, CEO, Sellbie.

Sellbie’s platform provides customers personal information like name, e-mail, cell phone, birth date, and address; customer behavior, including the number of purchases, frequency, recency, and preferred stores; and info on the purchase like products purchased, total value of purchase, and methods of payment. It also empowers clients with relevant content and campaigns to communicate closely with their customers and increase loyalty by creating special promotions or cashbacks to specific groups by clusters, categories, products, or even SKUs.

In addition, Sellbie provides various features concerning business intelligence, customer base segmentation, and customer communication via multiple channels and features to be used in-store and online.
This makes it possible for clients to keep track of sales goals, customer registration, contacts with customers, and conversion by store and salesperson.

It is no wonder companies working with Sellbie had a huge growth in the first semester of 2022 when compared to average retail. According to the Brazilian Institute of Technology and Statistics (IBGE), Brazilian retail had a growth of 1.4 percent in the first semester, while Sellbie’s customers saw a growth of 38 percent. Considering its customers’ revenues, the company represents, on average, 18 to 20 percent of their total revenue.


We are the only player in the retail business to act in every step of the CRM Perfect Cycle, offering our clients with a complete solution

For example, Grand Cru, the biggest and more important wine importer and distributor in Latin America, chose Sellbie to automate their CRM cycle in April 2020. In a year, 377 thousand customers were impacted with the app that sales teams use in stores, resulting in a 25% revenue share. In addition, Cantão and Redley developed such a good Cashback strategy that revenue coming from it increased 15x. 98% of their sales generate cashback, 30% of customers come back to buy again, using their cashback amounts, and they spend 10x more. In less than a year, revenues increased 15x, achieving R$37,5 million.

Sellbie is the only player in the retail market that integrates all promotions and cashback into CRM, making it possible to use different promotions and cashback for different clusters, categories, and products. It has developed a feature involving data protection laws for clients to use in-store and collect customer acceptance of privacy policies and contact channels. To educate people on CRM, explain how it works and the results it can bring to potential customers, Sellbie also offers courses through its Sellbie Academy.

Despite specializing in clients that operate in the products business, Sellbie is also expanding to the services business. “There’s a huge growth potential in CRM for the retail market in Brazil,” says Selener. “Sellbie is at the forefront of developing the market and taking clients through this journey.”

Company
Sellbie

Headquarters
Rio de Janeiro, RJ

Management
Patrick Selener, CEO

Description
Since the beginning, Sellbie’s purpose as a company has always been to offer easy-to-use technology to simplify information such that clients can attract consumers and keep their loyalty. To transform the purpose into reality, Sellbie has been working with a strategy called CRM Perfect Cycle

Sellbie