Simetric
Dynamic and Scalable Solution for IoT Ecosystem Management

To harness the public cloud and intelligent edge/ IoT more seamlessly, organizations not only need to optimize their existing IT investments but also explore migration avenues that support faster data aggregation and efficient decision-making capabilities. But while undertaking a large-scale IoT deployment that depends upon a wireless network, businesses are compelled to rely on a multitude of network carriers for uninterrupted connectivity. This predicament has introduced an urgent need for advanced IoT wireless connected device management that can enable businesses to manage all of their IoT instances across carrier operators.

An organization that excels at actualizing such IoT deployments is Simetric. With Headquarters located in Alpharetta, Georgia, the company assists customers in accelerating IoT edge adoption through the instrumentality of its namesake IoT device lifecycle management platform and facilitates a unified workflow for IoT management.

To this end, the CEO of the company, Allen Boone mentions, “At this particular time, we are the company with the necessary technology that can facilitate a single way of viewing and managing a wireless-based IoT deployments, in a carrier agnostic nature.” Leveraging an open API connected with CISCO’s Control Center platform and various other proprietary/carrier platforms, Simetric’s solution synthesizes a cross-carrier ecosystem for dynamic IoT orchestration that is proving instrumental in helping companies define their migration to 5G while more efficiently managing their existing connected devices.

Simetric enables CISCO customers, of any size or vertical, to take advantage of IoT deployments across wireless networks. Assembling close to 400 APIs for over 150 global carriers into one single management pane. Simetric’s platform allows customers to manage their edge connected devices and monitor their carrier connected devices with unified workflow globally, across the carriers. As a result, any CISCO partner or customer, regardless of if they possess a mobile managed service organization, can easily aggregate and control all IoT edge efforts for any customer carriers dependencies whether or not they possess the Cisco Control Center platform. A value for a trapped installed base of an ~5B devices.

Simetric is uniquely positioned as a highly reliable CISCO solution provider not only with its one-of-a-kind platform but also because its executive leadership came directly from Cisco where they helped launch the company’s focus on software subscriptions. The president of the company, Kevin Bandy was Cisco’s Chief Digital Officer on Chuck Robbin’s original management team. Allen joined Cisco from Microsoft to define new SaaS licensing and Enterprise Agreement models to support the channel selling Cisco more holistically.

The two teamed at Cisco then took their ground floor perspective of Cisco’s evolution and appreciation for a channel they felt was left out of capitalizing on sustained IoT managed services and chose to address the opportunities with the channel and customer in mind first. “Simetric empowers any partner or company to quickly, without additional IT investment or ripping and replacing technology, to address the wealth of any customer’s installed based edge/IoT devices making it a one-of-a-kind partner for businesses.” mentions Melody Brown, Simetric CRO.

The company’s collaboration with a client further demonstrates its significance in the marketplace. The client’s device management staff was overwhelmed with bespoke tools and processes and were unable to manage in excess of 1M devices. As a result, monitoring the usage systematically to control costs was cumbersome. With Simetric’s solution in place, the workloads were streamlined and optimized; 30 percent of the cost in savings was recouped through the optimization and automation of business processes. Effectively, the client was able to make strategic reinvestments with more than six million dollars in savings and obtain revenue assurance, measuring considerable return on investments through the collaboration. They further gained internal operational efficiencies along with greater device control across a complex carrier footprint.

With an aim to thrive as the go-to provider for all the edge computing requirements, irrespective of the carriers involved, team Simetric will ceaselessly eliminate the gaps that exist within edge-based routing and facilitate easy management of a multitude of devices centrally. Simetric will be at the forefront of the managed services, bolstered by its ability to run greater business process automation and optimization directly at the device.

The company also aspires to leverage its teams’ thorough understanding of the installed base of devices and maximize the potential of wireless-based IoT deployments. On that note, the President Kevin Bandy concludes, “With CISCO’S recent announcement relating to the expansion of its catalyst portfolio for 5G in accordance with industrial IoT edge, we envision a significant increase in the number of customers approaching the company for a subscription-based portfolio. Simetric can bring all devices at a customer into scope for Cisco’s partners.”