Soffront Software
Refining Sales and Marketing Automation

Businesses today are implementing automation in their marketing and sales processes for better returns on their investment. This accelerated growth of the marketing automation industry highlights the need for automation platforms that can execute marketing decisions and adapt to changes. Soffront Software—a pioneer in the Customer Relationship Management (CRM) space—offers an easy-to-use, affordable sales and marketing platform that enables flow of information from marketing to sales in real time.

Founded in 1992, Soffront provides user-friendly and customizable CRM and marketing solutions for Small and Medium-Enterprises (SME). Be it customized workflow automation or company newsletters and drip campaigns, the Fremont-based company presents a complete platform for sales and marketing automation that includes lead capture forms, online marketing, sales prospecting tools, and advanced analytics. “Soffront’s solution helps in gaining better lead quality, targeting, higher close ratio, and operational efficiency,” affirms Manu Das, President and CEO, Soffront Software.

The company’s core product, Soffront CRM, integrates sales, marketing, customer service, and helpdesk in one easy-to-use platform. Available as Software as a Service (SaaS) as well as on-premise solution, Soffront CRM can be customized as per the business rules and workflow events. The platform also includes tools like custom workflow and automation rules designer, drag and drop email designer and segmentation tools, and easy-to-use tabbed interface supporting multi-tasking with fewer clicks and navigations.

Soffront CRM offers companies the flexibility to add new fields, tables and many-to-many relations in their database to manage their processes more efficiently. “Based on how your leads interact with your campaigns, you can define ‘If-then’ marketing rules to automatically notify your sales team and then move leads to different stages,” Das adds. In addition, with Soffront CRM, customers can add fully customizable online lead capture forms to websites or social media pages. It offers them means to schedule social media posts in advance and provides user engagement analytics. “We empower companies by engaging their customers through dynamic, rich digital experience,” says Das.

Soffront’s clientele ranges from small businesses to Fortune 500 companies, like Boeing, Minnesota Secretary of State, General Electric, and Tangoe.

ActionCOACH, a business and executive coaching firm, was in need of an in-depth CRM solution for their franchises. After an extensive due diligence process ActionCOACH chose Soffront as the official sales and marketing automation provider for ActionCOACH and has been implemented in hundreds of ActionCOACH’s franchises. “We chose Soffront after doing research for one full year. It’s a full, in-depth CRM solution” says Brad Sugars, Chairman and Founder, ActionCOACH. The application provided a higher return on investment, while generating more revenue and savings for the client.

Being a customer-focused company, Soffront drives sales teams to spend more time selling, less time in the CRM. “Soffront also delivers a better mobile experience for field sales and service users with its intuitive interface. This fully integrated function can be utilized to ensure that the customer needs are addressed in one place,” states Das.

Soffront delivers a better mobile experience for field sales and service users with its intuitive interface. This fully integrated function can be utilized to ensure that the customer needs are addressed in one place

Going forward, Soffront plans to introduce new add-ons to their applications for deeper automation between marketing, sales, and multi-channel campaigns.